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People often say motivation doesn't last. Neither does bathing—that’s why we recommend it daily.



Arrangemenship is the art of knowing who to meet, when to meet, and what to say to develop meaningful relationships for our clients.

It’s all about knowing how to connect the dots……


The Big Think is an interactive deep dive into all aspects of your business that is designed to uncover strengths, weaknesses, and opportunities specific to your company and brand. On The Ball will create a written action plan following The Big Think strategy session.




Copywriting can be done for press releases, websites, and collateral materials such as sell sheets, decks, pamphlets, labels, and anything used to relay your message.


Design is used to create logos, websites, banners, collateral materials, social media assets, and anything used to represent your brand.


Rebranding is creating a new identity for your brand or product by giving it either a logo, design, sales/social media strategy or a combination thereof.


When you need quality video for your executive publications. Call us for a quote.




Sales training is a valuable tool offered to companies looking to support current or new sales people to help them and the company grow.

Speaking is offered for any message, motivation, or mentoring you would like to extend in your company or event.


Social media is managed by our team to bring awareness to your brand and develop engaging relationships with your existing and new customers.



We believe in "skin in the game"


On The Book

A wholly owned subsidiary of On The Ball, A smart way to communicate a message…

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On the Ball took a taste of our own medicine by launching a health and…

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Polaroid Fotobar

The newest and most innovative retail concept, by serial entrepreneur Warren Struhl, where digital photos…

Read More



A new product entry that eliminates smells at the source with its odor-break technology. We…

Read More


Second Opinions

A B to C idea born out of the relationship with B to B company…

Read More


Counter Act

A new product started by a career businesswoman with the opportunity to seize the marketplace.…

Read More


Sheets Brand

From concept development to implementation resulting in equity partnership Sheets® are paper-thin, individually wrapped pocket-sized…

Read More


My Owners Box

We provided an end-to-end solution including naming, logo, design, website design, manufacturing and sourcing, and…

Read More


On The Book.

Posted on: April 14, 2013 by bamos | Category: Partners | Tags:

A wholly owned subsidiary of On The Ball, A smart way to communicate a message using customized books.



Posted on: April 14, 2013 by bamos | Category: Partners | Tags:
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On the Ball took a taste of our own medicine by launching a health and beauty company in 2009, called PureSuasion. Our first product is an eyelash growth stimulator in the same category as Latisse. The Agency named the company and the product, and created an entire marketing plan, including logos, packaging, web site, distribution and PR.

Website: Cilealash.com, Facebook, Twitter, Pinterest, Google+


Polaroid Fotobar.

Posted on: April 14, 2013 by bamos | Category: Partners | Tags:
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The newest and most innovative retail concept, by serial entrepreneur Warren Struhl, where digital photos come to life by turning them into physical art. We provided strategic development and partnerships resulting in equity partnership.



Posted on: April 4, 2013 by bamos | Category: Partners | Tags:
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A new product entry that eliminates smells at the source with its odor-break technology. We did a complete re-branding with new name, logo, design, social media, and strategic sales development resulting in equity partnership.


Second Opinions.

Posted on: April 4, 2013 by bamos | Category: Partners | Tags:

A B to C idea born out of the relationship with B to B company USA RAD, a leader in the tele-medicine space. We provided new logo, social media, and strategic development in the marketplace, resulting in equity partnership.


Counter Act.

Posted on: April 4, 2013 by bamos | Category: Partners | Tags:

A new product started by a career businesswoman with the opportunity to seize the marketplace. We did naming, logo, design, website design, manufacturing and sourcing, social media, video, and strategic sales development resulting in equity partnership.


Sheets Brand.

Posted on: April 4, 2013 by bamos | Category: Partners | Tags:
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From concept development to implementation resulting in equity partnership

Sheets® are paper-thin, individually wrapped pocket-sized strips. No cans. No bottles. Simply place on tongue and your problem dissolves. How? Sheets® are packed with nutrients/vitamins and other active ingredients that, when placed on tongue, will begin to dissolve allowing for easy digestion.


My Owners Box.

Posted on: April 4, 2013 by bamos | Category: Partners | Tags:
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We provided an end-to-end solution including naming, logo, design, website design, manufacturing and sourcing, and sales for a retired entrepreneur who wanted to gain access to the Home Goods market, resulting in equity partnership.



The key is to keep company only with people who uplift you, whose presence calls forth your best.


  • Canter Law
  • Ellis and Goldberg
  • Frank, Weinberg, and Black
  • The Brand Liaison


  • Commit2bfit
  • Golds Gym
  • The Great Office Escape


  • Barbie™ The Dreamhouse Experience
  • BB&T Center
  • Club Red
  • Don Casino Productions
  • G4Productions
  • Southern Audio Visual
  • Wizard World Comicon


  • American Airlines
  • Aventura Worldwide
  • Ice Portal
  • ImagePhoto
  • HavanaAir
  • OnTv


  • Baron
  • Club Red
  • Don Shula
  • Dolphin Digest
  • Miami Marlins
  • Florida Panthers
  • LA Stadium
  • Miami Dolphins
  • Sam Madison
  • ForeFront Golf
  • Six Degrees
  • Pro-Circuit Stringing
  • TSS Photography
  • Wannaplaya.com


  • Art of Shaving
  • Bal Harbour
  • Capitol Lighting
  • Downtown At The Gardens
  • Eckerd Drug
  • Polaroid
  • TurnStyle
  • TY-Group


  • Art Smith smartbowl
  • Bed Bug Rid
  • Boat Bully
  • Cape North Vodka
  • CounterAct
  • Cilea
  • EZ Indoor Garden
  • Gladiator Project
  • Mama J
  • My Owners Box
  • Orzell Vodka
  • Plaqueworthy
  • rawJUCE
  • Sheets
  • Squelch
  • Starwhite
  • Thumbworld
  • Toobeez
  • Wizard Creations
  • You In A Nutshell


  • Andy’s Pasta Dinner
  • Broward Regional Health Planning Council
  • Call of The Game
  • Homes For Education
  • Laurens Kids
  • Leadership Broward Foundation
  • Nick Saban
  • 2-1-1 Broward
  • Pockets and Sockets
  • The Corporate Run
  • Winterfest Boat Parade


  • All Systems Grow
  • Ask Dan and Mike
  • Broken Sound
  • Charter Schools USA
  • Definitive Resources
  • Enervation Lighting
  • Enterprise
  • Lifestyle Media Group
  • Neighborhood Magazine
  • PeopleTek
  • Recruitment Intelligence
  • ReMax Direct
  • Service America
  • The Keynote Group
  • Triton


  • Admobilize
  • Aplicor
  • Comcast
  • Coupster
  • Forma Technology
  • IT Authorities
  • Microsoft
  • Neighborhood Marketing
  • Public Reputation
  • RealConnex.com
  • SynaBee
  • Thin Solutions
  • USIS
  • XMRI.com
  • Vertical Computer


  • Alter Surety
  • American Bancard
  • Bank United
  • Co-Advantage
  • Diamond Private Wealth Group
  • Fairway Insurance
  • Merrill Lynch
  • RPM/FILEnetics
  • The Eppy Group
  • Thirty 6 Trees


  • Atlantic Dental
  • Bioheart
  • Careington
  • Carewell
  • Edify
  • iGlucose
  • HealthLink
  • Hear USA
  • Humana-Shula
  • Promise Healthcare
  • Recovery Unplugged
  • ValueCare
  • Dr. Zin Apothecary


  • Grounds Group
  • Tropical Roofing
  • Miller Construction
  • OK Generators
  • Procacci

Food and Beverage

  • Boca Java
  • Cold Stone Creamery
  • Flamma’s Steakhouse
  • Gold Coast Beverage Distribution
  • Kana Coffee
  • Panera Bread
  • Southern Wine and Spirits
  • WineStyles


It's all about the people!




New Ventures
The General


VP of Sales


Managing Partner


Account Manager

Aziel Shea

Executive Coordinator
The Notepad

David M.

Graphic Designer


Account Manager
Petie Pablo


Retail Manager




Strategic Consultant



Who’s Next

This can be you.

Contact Us



Eat. Drink. Think.

South Florida's Favorite Networking Event

eatdrinkthink1 eatdrinkthink3 eatdrinkthink5


Eat : Drink : Think is The Premier place to network your business to the next level. Created in December by On The Ball Marketing, Eat : Drink : Think connects the dots for networking in business. We open the doors for small business owners, CEO’s, COO’s and Executives to connect with each other to help grow business.


The Ft. Lauderdale event is hosted at the O Lounge, inside the YOLO Restaurant complex at 333 East Las Olas Boulevard, Fort Lauderdale, FL 33301. Guests can attend the event at no cost for registration and will receive complimentary hors d’oeuvres from 5:30pm to 8:00pm every last Tuesday of each Month. There is a cash bar on hand and dress attire is business casual.


Eat : Drink : Think offers the perfect opportunity for local business and community leaders to connect with other businesses in the same market. Instead of pairing with people in the same industry, here you pair with people in different industries. This allows you to make connections where you normally wouldn’t. Instead of a lengthy presentation or boring dinner at a table, Eat : Drink : Think is a full blown networking event. People stand, connect and share business cards and stories.


To join Eat : Drink : Think, simply submit your Name, Company and the names of your Guests and Their companies to: rsvp@eatdrinkthinkflorida.com

This allows us to have your name added to the email list and your name tag reserved when you RSVP. You will receive all emails related to the invite including each month’s invite. We also encourage everyone to connect with us by liking us on Facebook or joining the group on LinkedIn.

Facebook: Eat : Drink : Think -Facebook

LinkedIn Group: Eat : Drink : Think -LinkedIn

Contact Zack Stein, the Event Manager with On The Ball Marketing by sending him an email: manager@eatdrinkthinkflorida.com

On The Blog

Using social media to communicate to the world

On The Ball Intern

Trials, Tribulations...

As graduation day arrived, I felt like most aspiring professionals my age, educated and ready…

Read More

The Grilled Cheese Truck

Grilled Cheese ̶...

Have you ever looked up the definition of an entrepreneur? Funny…because I never did, but…

Read More

Finding Time for Social Media

7 Reasons Why Social...

  Social media has evolved into a collective network that has included businesses almost immediately,…

Read More

on the ball marketing

The Six Emotions of ...

The most wonderful time of year is here…for advertisers and advertising lovers. Each Super Bowl…

Read More

OTB Blog

How Being An Entrepr...

Billionaire and social media mogul, Gary Vaynerchuk, is someone I highly respect and look up…

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OTB Blog

5 Principles for Int...

Now about to end the first month of the new year, resolutions are either in…

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How to Recover from ...

We live in a world where opinions matter. Whether its the opinion of our peers…

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on the ball marketing

9 Tips to Launching ...

In the midst of the social media craze, companies are struggling to develop a brand…

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2014 year in review

On the Ball Principa...

As I sit here sipping my decaf coffee, enjoying the wonderful South Florida weather, reflecting…

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freedom of speech

Sony’s The Int...

After threatening controversy, Sony Entertainment Network decided to go ahead with the original, scheduled release…

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holiday commercial

Top 5 Holiday Commer...

The holiday season is a wonderful time of year with the giving that occurs all…

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Digital Marketing

5 Problems Companies...

Target marketing is not a new concept for advertisers. In the past we used magazine,…

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On The Ball Intern

Trials, Tribulations, And Triumphs Of A College Grad.

Posted on: March 25, 2015 by michelle | Category: On The Blog | Tags:

As graduation day arrived, I felt like most aspiring professionals my age, educated and ready to seize the many opportunities coming my way. With a business degree and summer internships under my belt, who wouldn’t want to hire me, right? At least, this is what my college advisors convinced me. This confidence quickly subdued as I began interviewing for marketing firms in Denver. “We love your personality but you lack experience.” “You’d be a great fit, contact us in the future when you are more familiar with the industry.” For weeks, I began my mornings in a business suit and a smile eagerly waiting to step into the right doors. Weeks turned into months and I wondered if anyone would be willing to give me the experience that I needed to… well… gain experience. This concept continued to dawn on me as I caught up with friends from my graduating class who were in a similar position.

I soon moved back to Florida prepared to work for my father’s company, Butters Construction. While I was grateful that he believed in me enough to trust me with his business, I never imagined myself as a Timberland wearing, construction site, overseeing type of girl. As much as I didn’t want to begin my new life doing something I didn’t love, my dad didn’t want to force me to and knew it was time to start making some phone calls.

After researching a few companies that he reached out to only one website stood out, On The Ball. Compared to the other dauntingly corporate websites, On The Ball’s page had some serious “swag.” It incorporated the perfect amount of humor and creativity while still remaining professional, which ironically mirrored the type of work environment that I dreamed to be a part of but wasn’t sure existed. Zack and Steve agreed to meet with me upon the understanding that they weren’t hiring but were willing to speak with me to discuss potential solutions. As I entered the office, I could immediately sense a work culture unique to anything else I’ve seen or been involved with. There was a basketball hoop and scoreboard hanging on the wall, in addition to taglines and messaging written all over the doors. I handed Zack my resume and he laughed explaining that the company hires for people rather than a well-established piece of paper. This confused me, but in a pleasant way, and my usual interview jitters disappeared and allowed me to feel at ease.

basketball hoop

After a short conversation, it became evident that a college education was not enough to survive in this industry but Zack and Steve gave me the opportunity to learn the ropes. Since then, I have been coming to On The Ball everyday learning more than I could have thought possible. Despite the obvious knowledge that I have acquired about digital marketing, my perceptions of the “real world” have changed along with my daily habits. This past month has taught me that life is too short to work for a company you aren’t passionate about and that it can take one person to motivate you, even after the seemingly impossible graduation “slump.” Additionally, Steve encourages clients to lead a healthy lifestyle insisting that it is crucial to daily motivation and success in the workplace. All the health and wellness conversations going on in this office have inspired me to eat healthier and workout daily and it’s definitely got me feeling on the ball!

Take a cue from this type of work culture and find something that inspires you daily!

On The Ball Intern

The Grilled Cheese Truck

Grilled Cheese “Food Truck” Anyone?.

Posted on: March 11, 2015 by michelle | Category: On The Blog | Tags: al hodges, American, Bode Miller, branding, dunkin donuts, entrepreneur, food truck, General Wesley Clark, grilled cheese, Innovation, Marines, marketing, Orange County Rescue Mission, palm springs, Pizza, soldiers, target, Toys For Tots, twitter, veterans, wounded warriors

Have you ever looked up the definition of an entrepreneur?
Funny…because I never did, but here is how it read in the dictionary:

entrepreneur [(ahn-truh-pruh- nur, ahn-truh-pruh- noor)]
One who starts a business or other venture that promises economic gain but that also entails risks.

Everyday, I wake up stimulated, eager, and fortunate that I get to go to work and never know what entrepreneur or entrepreneurial venture I get to work with next. Which leads me to grilled cheese. Yes, grilled cheese! Not just the classic bread, butter, and cheese but amazing creations that are constructed with the best ingredients!

“The Grilled Cheese Truck, Inc. is an American entrepreneurial “emerging growth” company with a brand and menu that is widely followed throughout the nation. We believe that gourmet grilled cheese is the “new pizza”.  Americans have grown up with this “culinary common denominator” and the grilled cheese sandwich is the epitome of comfort food. The Grilled Cheese Truck is a fast growing, early mover in the gourmet food truck industry. Management believes that we are one of the most followed gourmet food trucks on Facebook and we believe we are the only known gourmet food truck verified by Twitter!”

The Grilled Cheese Truck

The Grilled Cheese Food Truck

Who’s hungry?! On The Ball’s newest partnership is with the company you see above. On The Ball is at a point where deal flow has been at its all time high and we have been in the fortunate position to choose what entrepreneurs we want to work with because what we have learned, over the past 19 years in business, is that no matter how good the idea can seem, it’s all about the people! Which brings us to the why…why we chose to work with The Grilled Cheese Truck and their team.

It is summed up into one word…AMERICA! The Grilled Cheese Truck is on a mission to help create jobs for veterans. The first 100 franchise opportunities for The Grilled Cheese Truck are, principally, being offered to returning U.S. veterans from war zones such as Iraq and Afghanistan. A report done by the Orange County Rescue Mission stated that, “Nearly 70% of pre-9/11 and 74% of post-9/11 veterans did not have a job when they left the military.” Press Release

I was out in Palm Springs, CA a few weeks ago for the annual shareholders meeting for The Grilled Cheese Truck and got to meet the management team. The team was made up of absolute rock stars such as CEO Al Hodges, former VP of Dunkin Donuts and Target, and Vice Chairman, General Wesley Clark, amongst others. The theme that continued to circulate was all about impact investing and corporate social responsibility. Impact investments are investments made into companies, organizations, and funds with the intention to generate social and environmental impact alongside a financial return, and for On the Ball, that’s what our why was.

At our annual holiday party in December called Eat : Drink : Think, we always partner with the Toys for Tots Foundation and The Marines to come out and help generate awareness, as our duty as an influencer, in the community. This past year, we helped the Wounded Warriors Foundation and hosted numerous veterans at our events to introduce them to business owners in the community looking for new hires. As you can see, The Grilled Cheese Truck hit home for us right away.

Since we’ve been involved, The Grilled Cheese Truck (GRLD) has launched, what management believes to be, the first publicly traded, national, Grilled Cheese food truck franchise in America. On The Ball has been tasked with developing social media campaigns and business development opportunities to help tell the story….and it’s a great one. For On The Ball, these are the companies that align perfectly with our values and vision with allowing us to do the best work we can.

So, bringing it all back together, this blog goes out to The Grilled Cheese Truck team including Founder and Chef, Dave Danhi, on being the ultimate entrepreneurs.

Check out the video here on The Grilled Cheese Truck and follow their symbol GRLD on the OTCQB Market…

by Zack Stein

Finding Time for Social Media

7 Reasons Why Social Media Matters For Your Business.

Posted on: March 4, 2015 by michelle | Category: On The Blog | Tags: advertising, branding, business, Digital Marketing, marketing, Social Media, Social Networking, technology

Reasons Why Social Media Matters


Social media has evolved into a collective network that has included businesses almost immediately, following its onset.
So what does that mean for you as a business owner?

“Believe it or not, there are still some small business owners who think social media is a passing fad.” – Will Scott, CEO and co-founder of Search Influence.

The following are 7 Reasons why Social Media Matters for your business:

Social Media How Future Customers Will Interact With You

1. Future Digital Customer

Social Media is how your future customers will expect to interact with you. There are more millennial generations than there are Baby Boomers. It’s a well known fact that millennials are more socially interactive on the internet, meaning that Google and Bing will rank your website pages for organic search using the data from your social media pages. Social data is factored in the number of times the URL is shared on Facebook, click throughs to site, and engagement.

Smartphone Sharing

2. Smartphones are Key to Generating Buzz

If you are new to the social media concept its time to catch up. Smartphones are key to generating buzz. The more active a business is on social media. The easier your audience can find you on the web. SEARCH engines rely on social signals to deliver up-to-date data relevant to the search results of users.

Legitimize Your Brand

3. Legitimize your Brand & Increase Brand Awareness

Having a strong social media presence is a beneficial way to not only showcase the business but also an opportunity to build a positive company reputation. Daily updates on all brand and social happenings will position your business on the major social media networks.

Customer Relations

4. Connect with your Ideal Client

Receiving real-time feedback for any industry is key to success in knowing your clients. Knowing an audience more effectively allows the opportunity for customers and potential customers to know “you” (insert business name).
Through social media tools and research, social media can provide real-time key analytics that will provide the industry with data including their age, gender, and language spoken.

Real-Time Feedback From Customers

5. Your Clients Want to Talk to you

In reality, a customer wants to be connected to a business. Receiving instant feedback from your customers point of view allows the business an opportunity to create meaningful relationships with their customers while improving customer service.

Industry Data

Real-Time Analytics

6. Social Media Provides Industry Data

Using the industry research, a business can use a new hyper-focused marketing campaign. Analyzing the users personalities, values, attitudes, interest and lifestyles- to determine hungry customers and drive them to your website on a budget. Deploying B2B & B2C social media marketing campaigns is a quick, cost-effective source of market research initiatives.

Merging Social Media With Search

7. Blurred lines: Organic vs. Paid Search

While considering the blurred lines between organic (free) and paid social; in order to build a truly integrated digital marketing campaign. It is important to pay attention to merging social media with search. Target market research will allow the business to customize their marketing strategies in the most cost effective way.

Finding Time for Social Media

Daily business operations are, in no doubt, fast-paced and high stressed. Finding the time to do anything can seem like a miracle.  Should you really invest time into social media. Consider how hectic on day can be, social media marketing is often ignore. Is that time worth it? In our opinion, the answer is obvious. Yes. Absolutely, yes!

No matter what stage of digital marketing your business is at, having a specialized social media team to manage your content is key in the success of social branding. If you need more information or are looking for a way to bring your business to the next level of social presence contact our team at On The Ball Marketing.


By Alexandria Rae

on the ball marketing

The Six Emotions of Super Bowl Commercials.

Posted on: February 4, 2015 by giana | Category: On The Blog | Tags: #thinklikeagirl, ads, advertisement, advertisements, advertisers, advertising, always, audience, branding, Budweiser, camaraderie, carl jr, carl's jr's "all natural burger", commercials, creative, dorito's, emotional, facebook, Football, football season, godaddy, internet, lost dog, make safe happen, marketing, middle seat, nationwide, new england patriots, NFL, online, peyton manning, scott zabielski, seattle seahawks, sexy, Social Media, sunday, super bowl, super bowl 49, super bowl commercials, super bowl sunday, super bowl xlix, teamwork, together we make football, twitter, unity, viewers

on the ball marketing

The most wonderful time of year is here…for advertisers and advertising lovers. Each Super Bowl Sunday, advertisers pay big and people pay big attention (more than they do any other time of year, at least) to make sure they have something to talk about the next day at the office. Everyone always has a favorite but what most may fail to notice is that each advertisement can pull on a different emotion. This year, instead of breaking down the Super Bowl commercials based on which were our favorites, we decided to highlight the ads that evoked different emotions.

 1. Emotional

This year more than ever, we noticed that the game plan during Super Bowl XLIX was to hit right at the heartstrings rather than the vocal cords of laughter. Brands like Dove Men+Care, McDonalds, and even Coca Cola sought to bring a humanizing tone to their brands to build that emotional connection with the viewers. Our favorite emotional advertisement here at On the Ball was Budweiser’s “Lost Dog” commercial which was an extension off the success of their #BestBuds campaign. This story of friendship, with Clydesdale horses rescuing a lost dog, will give you a whole new appreciation for horses. The ad was posted online a few days before the big game, drawing more than 42 million views before kickoff. According to measurement firm iSpot.tv, “Lost Dog” had more online views than any other Super Bowl commercial.

on the ball marketing

 2. Comedy

The New England Patriots weren’t the only winners on Sunday.  Our favorite comedic commercial actually cost $0 in production for the brand. The Dorito’s Super Bowl commercial, “Middle Seat,” was the winning commercial from Dorito’s ninth annual “Crash the Super Bowl” online contest and was produced by Chicago native Scott Zabielski, who won one million dollars for his winning commercial. “Middle Seat” is relatable, creative, and most importantly, hilarious. While most commercials tend to take the comedic route as a way to stay memorable throughout the Super Bowl, Dorito’s was able to find a game winner that stayed true to their brand solely using Internet magic.

 3. Fear

Focusing on evoking fear from a commercial usually creates immediate action. While we wouldn’t necessarily call the Nationwide “Make Safe Happen” commercial our favorite, it definitely succeeds at arousing fear and being memorable. In the ad, a boy says he will never have the chance to ride a bike, get “cooties,” or travel the world because he died from a preventable accident. Nationwide attempts to call attention to the necessity of increasing safety at home but, to those trying to have fun at a Super Bowl party, the advertisement seemed to be a bit too morbid. Viewers were quick to express their displeasure online. Regardless of your thoughts on the commercial, it is safe (no pun intended) to say it definitely got people talking, although Nationwide might’ve had better success sticking with Peyton Manning.

on the ball marketing

 4. Camaraderie/Unity

No one is more educated on the importance of teamwork and unity than the NFL, especially after the bad publicity they’ve had to endure this football season. Despite the less than favorable press, the league stuck together and supported one another’s decisions. This sense of unity and camaraderie is always felt from football fans, as long as they’re on the same team. The NFL’s “Together We Make Football” commercial illustrated that whether you are a Seattle Seahawk fan, a New England Patriot fan, or an Oakland Raider fan, every viewer watching the game on Sunday, in some way, was a football fan. Banding the football fans together as one created a feeling that everyone watching the ad was a team and it was truly inspiring.

 5. Sexy…or sexist?

GoDaddy is known as the originator of the “sexy-borderline-inappropriate” Super Bowl commercials. Since then, brands have eagerly jumped on this bandwagon. Sex sells, we know, but will there ever be a line? As women continue to gain success in high profile positions, they have focused on growing the feminist movement while these advertisements seem to completely diminish what they are trying to accomplish. While GoDaddy took a backseat to the provocative route this year, Carl’s Jr’s “All Natural Burger” went above and beyond. The ad was only seen on the West Coast, where Carl’s Jr. is based, but that didn’t stop the commercial from going viral on the Internet. Whether you disagree with using sex appeal to advertise your brand it seems that the popularity of the trend is here to stay, for now.

 6. Empowering

On the opposite side of the spectrum, Always chose to use their commercial slot to highlight their PSA-esque “#ThinkLikeAGirl” campaign that proved that feminism and the empowerment of young girls is as real and strong as ever. The use of real people and their genuine reactions to the request to perform a specific action “like a girl”, created a strong sense of liberation. It was inspiring, motivating, and created a call to action that shows that the world is changing despite the Carl Jr.’s of the world.

Which emotion do you want to get out of Super Bowl commercials? Are you looking to laugh or are you hoping for something that will really resonate and connect you to the brand? We’ve shared our thoughts, now we want to hear from you! Please share your comments with us on our Facebook page.


 By Giana Pacinelli



How Being An Entrepreneur Taught Me The Importance of Working For Someone Else.

Posted on: January 28, 2015 by giana | Category: On The Blog | Tags: brand, branding, business, creative, Culture, entrepreneur, fashion, gary vaynerchuck, hello perfect, in the zone, marketing, on the ball marketing, passion, Social Media, Steve Nudelberg, success, team, time inc.


Billionaire and social media mogul, Gary Vaynerchuk, is someone I highly respect and look up to for advice. The first time I heard him speak was at a job conference for college grads in New York City. He was the keynote speaker, and probably not the best choice since his main message was completely opposite from why we were all there. He talked about taking the leap. His advice to us newly grads was to not go down the traditional path of working for someone else, but rather, create your own job. During his speech I felt like Gary was talking directly to me.

I’ve been an entrepreneur since I was little. At 10 years old I started my first dog walking business, in high school I designed and sold jewelry for the L.A. based fashion company OmniPeace, and in college I developed a motivational blog that has now turned into a 501(c)3 non-profit called Hello Perfect®. So, after college, the last thing I wanted to do was work for someone else.

I knew I had more to learn though so, regardless of what Gary Vaynerchuck said, I took a job working in corporate America for a Time Inc. fashion magazine. Working in fashion was a dream of mine but working in corporate America was not. The environment was not one that I was able to thrive in. I sat in a cubicle all day, with my back turned away from people, under florescent lighting (which makes you extremely tired), and had no human interaction for eight hours a day. It was horrible to say the least. Also, since I was at the bottom of the totem pole, all my ideas were disregarded. I had no freedom for creative expression!

Long story short, I quit this “dream job” within six months. In the past year I’ve been solely focusing on building my non-profit. While things were moving and the brand was growing, there was still something I knew was missing from my own happiness and the health of the company.

on the ball marketing

This is where Steve Nudelberg, Principal of On The Ball, comes into play. My mom and him were old high school friends and randomly decided to reconnect a month ago. After she told him about my non-profit he offered to give me some guidance. A few meetings later and I am an employee at On The Ball.

Now I know what you probably are thinking, how can I go from being my own boss to having a boss? It’s simple, the culture. On The Ball is a very entrepreneurial company and Steve is very open to helping his team grow and develop their own businesses on the side.

When I was working at Time Inc. I had to hide the work I was doing with Hello Perfect®. Here, they encourage you to chase after your dreams.

As I mentioned in the beginning, Gary Vaynerchuck is someone I look up to but there is one quote of his that I have to disagree with. Gary once said, “If you have a full-time job, you are not an entrepreneur.”

When you are young and trying to develop your brand and what you really want to achieve it is crucial to become a sponge and learn as much as possible. When I received the opportunity to work for On The Ball I knew I had to jump on it. I am now able to be a part of an amazing team that is making a difference in young entrepreneurs’ lives and I am learning from professionals who have been in this industry for years.

on the ball marketing

What I’ve learned in my 10+ years running my own businesses is that it is not about how much time you put in that makes a company successful, but rather, how much time you spend learning from others.

Every morning, I am eager to wake up to see what I am going to learn and do at work. I am motivated, energized, and in the zone because of how Steve set up the culture of this company.

My advice for any young entrepreneur is to spend some time working in the field you want to grow your business in. Find mentors who value your strengths and respect you, regardless of your age. Be confident in yourself and know that just because you are working a full-time job does not mean you are not an entrepreneur. Fuel your passion by surrounding yourself with the right people and you’ll be on the road to success quicker than you may think!

By Alexa Rose Carlin


5 Principles for Internal Sales Training.

Posted on: January 21, 2015 by giana | Category: On The Blog | Tags: BankUnited, Coach, coaching, enterprise holdings, herschel walker, internet, metrics, miami marlins, On The Ball, rudy giuliani, Sales, Sales Training, skills, Social Media, social selling, training, traits

on the ball

Now about to end the first month of the new year, resolutions are either in full swing or have already gone by the way side. One thing that everyone can agree on is the simple fact that each January brings the hope of the new and great things to come.  For some, it is merely a dream. For others, it is a detailed action plan on how to continue to climb.

On September 3, 2008 at the Republican National convention, former New York City Mayor, Rudy Giuliani, was the first to use the phrase “Hope is not a strategy”. 

Specifically, his convention speech included these words:

“Because ‘change’ is not a destination, just as ‘hope’ is not a strategy.

So, have you developed your 2015 strategy yet?

Teams around the globe, including On the Ball, have made training and continued personal development a key driver to their 2015 strategy.

enterprise holdings

Companies are refocusing their efforts on sales training ,whether informal or highly formalized,  to help their teams navigate the change from “old sales model” to “new sales model”.

Proper sales training not only helps organizations to achieve their goals, but it helps individuals to become more effective and successful in life. On the Ball has assisted companies like BankUnited, the Miami Marlins, and Enterprise Holdings in motivating their sales teams and reaching their organizational and individual goals.

The internet has significantly changed the playing field, giving buyers a tremendous amount of information, while the advent of social media tools has given unprecedented access to decision makers.

The days of knocking on doors (either physically or by phone) and interrupting people to tell your sales story are over and over for good!

If you and your team are not familiar with a term called “social selling” then you have work to do.

Whether you are looking for traditional training, social training, one on one coaching, or just pure motivational presentations, you should contact On the Ball. In the meantime, consider the list below of five basic principles(or rules) for training employees.

miami marlins

1. Teach Skills Not Traits

Rather than trying to change the personality of the individual focus on training skills that can be taught and learned.

2. Teach the Appropriate Skill

Only teach employees skills that you are certain will produce tangible results within the context of that employee’s job as well as the organization.

3. Reinforce and Support the Skill

Whenever you train a skill, provide multiple opportunities to check on how well that employee is executing that skill and provide coaching as necessary.

Learning a new skill entails making it into a habit. Unfortunately, doing so usually involves overcoming existing habits, which is inherently difficult. Coaching allows you to gradually reinforce the skill and overcome the habits it replaces.

4. Implement Skill-based Metrics

There are no truer words in business than “What gets measured gets done.”  If you really want employees to integrate a skill into their day-to-day performance, you must, must, must measure the results of the application of that skill.


For example, if you’re providing training on some aspect of your sales process, measure the activity as it is a clear indicator of what’s to come.

5. Consistently Measure Progress

If you do all of the above, you should be able to watch the metrics improve as the new skill becomes second nature. If you don’t get the expected improvement, there’s something wrong.   Either you’ve been training the wrong skill or not providing enough reinforcement and coaching.

As the great Herschel Walker said:

“If you train hard, you’ll not only be hard, you’ll be hard to beat.”

By: Steve Nudelberg

on the ball marketing

How to Recover from Bad Reviews: Online Do’s and Don’ts.

Posted on: January 14, 2015 by giana | Category: On The Blog | Tags: bad online reviews, bad press, bad review, customer service, Digital Marketing, game plan, good review, google alerts, internet marketing, marketing, online reviews, press, public reputation, review, review management, reviews, ripoffreport.com, Social Media, target market


We live in a world where opinions matter. Whether its the opinion of our peers or the general public, its easy to assume that most people are uncomfortable when confronted with a negative response. It is simply human nature to have the automatic response of clicking delete or feeding into the bad review with something.

When I first started my journey in the digital marketing world I hyper focused on creating the perfect post, perfect tweet, and perfect content that “anyone” could relate to. This ideal standard I set for myself was not only delusional but unrealistic to human nature.

Majority, if not all companies big or small, have to deal with “bad press.” However, bad online reviews are no different than good online reviews- the true importance lies in the elegant response from the company. Consider this, turning a negative to a positive, allows an opportunity to better understand your target market. Also, having a public response to negative press gives the company the opportunity to showcase their customer service.

on the ball marketing

The Don’ts

Gaining Valuable Intel from a Bad Review:

  1. Don’t delete the comment or ignore it. Always respond to a negative comment. Publicly responding to a negative response is a bold tactic that allows your team to display that you are open to feedback. Additionally, the faster you can respond the better.
  2. Don’t blame the team. Mistakes happen and we must remember that it is always a team effort. A lot of times what we post may seem like a great idea but have the possibility of not going the way we expected.
  3. Don’t get into word wars and write negative content about the reviewer. This can have a great amount of backlash and could cost you your reputation.
  4. Taking immediate legal action should always be the last option. No matter what the outcome, a public lawsuit will be very difficult for a company to recover from.
  5. Don’t create false reviews. As tempting as this can be, writing your own reviews could be overall harmful for the company. False reviews have the chance of being discovered resulting in poor credibility with your customers. Also, it is important to know that many users will be able to sniff out a false review.

The Do’s

Positive Review Management and Ethical Solicitation

  1. Encourage customers and clients to write reviews and feedback. Word-of-mouth referrals are some of the most important for a small business.
  2. Always make sure you have a system for keeping up with new reviews. It’s important that you know what your online reputation is at all times. I suggest signing up for Google Alerts free service so you can be automatically alerted of things being said online.
  3. Having a pre-set tactic or game plan on how your brand will respond when faced with a negative review.
  4. Cool down before writing a response. Consider reaching out to the reviewer if the complaint was posted on sites such as Ripoffreport.com; note that additional comments on these types of sites will only increase the ranking, making the review show up higher.
  5. Apologize. Be polite and see if this is a systemic problem in your company that needs to be addressed further, in which case you w will be thankful that it was brought to your attention by just one disgruntled customer.

Although these tactics may seem easier said than done, remember, we can’t please everyone. A bad review can be overshadowed by a lot of positive reviews. The most important thing to remember is don’t panic, hold your tongue, and investigate before taking action.

on the ball marketing

If you are feeling overwhelmed with handling your social media reputation and brand consider hiring an internet marketing professional to ensure its done right. The On the Ball marketing team and our partner, Public Reputation, will provide immediate solutions to bad reviews as well as a positive start to help resolve dissatisfied customers.

By Alexandria Rae Klimowicz

on the ball marketing

9 Tips to Launching Your Own Social Media Presence.

Posted on: January 7, 2015 by giana | Category: On The Blog | Tags: brand, branding, facebook, google, google+ communities, instagram, linkedin, linkedin groups, marketing, personal branding, sam kapila, Social Media, twitter

on the ball marketing

In the midst of the social media craze, companies are struggling to develop a brand presence as quickly as possible. In doing so, companies forget that people want to do business with people, not companies. Whether you are prominent in the business world or not, when your name comes up in a conversation people typically seek out your social media accounts to provide a first impression. With that, the importance of having a personal brand has become increasingly more necessary. Personal branding is about identifying and communicating what makes you unique and relevant. Even if you are against showcasing your personal life on the Internet, it’s most likely out there anyway. It is up to you to take control over how you are perceived. Whether you are looking to finally take the leap into the social media world or if you are thinking about changing your image on your social media, be sure to take note of these nine tips for before (re) launching your social media presence.

1. Be Consistent

Pick two or three topics that you feel passionately about and identify closely with and try to post solely about those topics. This is based off of what you decide you want to be known for and whom you are looking to connect with.

For example, you are a stay at home mom who used to be an editor for a magazine. You have a newfound appreciation for motherhood and enjoy cooking and politics. You post new healthy and easy recipes you’ve created for your children as well as interesting articles about current events. You are hoping to connect with moms who share the same interests as you and maybe get hired to do some freelance writing.

The most important thing to remember once you’ve chosen a path to take is to stick with it. We all have more than two or three hobbies and interests. However, some interests you can keep reserved for social gatherings rather than social media.

2. Create Your Profile

            Again, the most important thing to remember is to be consistent. Your username should be relevant and similar, if not the same, across all platforms. It is very helpful to locate someone if their name is the same across the board. However, if you’re unable to do so, try to keep the same display picture and overall look consistent. Your profile picture can vary from social media accounts but they should have the same overall feel (i.e. I am a business professional, I am a mother, I am reserved). Keep your “about me” section short and to the point while still providing an interesting and unique personality. Although this typically stays the same you can always change it as you change.

on the ball marketing

3. Post Regularly

This does not mean you should post every hour of every day. Your frequency largely depends on your audience and what you have to say. However, you still want to remain relevant. Social media updates do not have a long shelf life. For example, the half-life of a tweet is considered to be around 18 minutes for most users. Don’t post every 18 minutes! But understand that your update will not be visible for a large span of time. Also keep in mind that you can re-post old content for new followers.

4. Checking it Twice

If you take away anything from this article it should be this – It is essential to reread every post and comment you make. Others are reading (and judging) you word for word. Every post contributes to people’s perceptions of you. This also means that if you’ve had a very stressful day and/or a few too many beers you might want to consider not posting at all.

on the ball marketing

5. Think Before You Snap

The “few too many beers” rule applies here as well. Sometimes, what may seem funny or interesting to you at midnight will not seem that way in the morning. This also means, when you know you’ll want to post a picture, you should attempt to keep drinks out of view. Additionally, depending on the image you’re trying to exude, even pictures of family members and pets should be done appropriately.

6. ABC (Always Be Commenting)

Commenting on others posts, especially thought leaders in your area of expertise, is sometimes more important than your actual posting. Commenting can even count as posting regularly! As much as you have to say, other people have more to say. These people appreciate when others engage them and spark an intellectually and thought provoking conversation. Even a ‘like’ can go a long way.

7. Join Groups and Communities

To help motivate commenting on other’s posts, it is very productive to seek out these conversations in Google+ communities and Facebook and LinkedIn Groups. Before doing so, it is important to research where your specific interests and people you want to connect with are located, whether it’s more Facebook or Google+.

on the ball marketing

Google+ communities are where you can find people all over the country and the world on a huge variety of both broad topics, such as “Health News,” and niche topics, such as “Healthiest Vitamins and Supplements.” While Google+ has a wide variety of topics, Facebook and LinkedIn Groups are built around a specific region or interest, such as “South Florida Aquarium Sales.” Facebook has the opportunity for more informal groups while LinkedIn is typically for business conversations. While all the groups and communities are beneficial, Google+ allows you to connect with people throughout the world while Facebook and LinkedIn can help garner relationships and in-person meetings.

8. Find a Role Model

            The easiest way to successfully implement your personal brand is to find people who are successfully branding themselves in the interest or industry that you are seeking. For example, Sam Kapila is a web design instructor and food and sports fan. She uses Twitter to facilitate her blog and personal website in order to professionally represent herself and her expertise. Sam consistently tweets about her work and interests and actively engages with her followers. You can find Sam at @samkap and samkapila.com.

9. Try and Try Again

Although social media has recently become a curriculum in schools there is no real science or system to it. Each person, industry, and interest requires an entirely different game plan and you’re not going to know what works and what doesn’t until you try and try again. Experimenting with the right images, messaging, and people to engage with is the only way to know how to do it right and effectively. It is not common for people to get their story right the first time but what matters is that you don’t get frustrated. The technological advances of social media are continuing to blur the boundaries between work and personal lives. It is essential for you to embrace the change now before it becomes too complex to learn.

For more insight into the world of social media, contact On the Ball Marketing at info@ontheballmarketing.com or on their social media platforms: Facebook, Twitter, LinkedIn, Instagram, Google+.


By Giana Pacinelli

2014 year in review

On the Ball Principal & Serial Entrepreneur Conducts 2014 Year in Review.

Posted on: December 31, 2014 by giana | Category: On The Blog | Tags: 2014, 2015, andy's pasta dinner, arc broward, boatsetter, business, entrepreneur, leadership broward, management, march of dimes, marketing, nudelberg says, polaroid fotobar, public reputation, realconnex, serial entrepreneur, small business, Social Media, South Florida, Steve Nudelberg, year in review

As I sit here sipping my decaf coffee, enjoying the wonderful South Florida weather, reflecting on the year that was, one major thought keeps jumping into my head…

How does it get better than this?”

It was over three years ago when Michelle (the blonde attached to my side) taught me that saying.

2014 year in review

Her philosophy was that, no matter what happens, if you commit to using this statement, both the good and bad things will get better. As we wind down 2014 and before we, once again, look to rev the engines for another new year, I am going to take time out and reflect.

Here goes:

On the Ball has continued to grow, both in the business and in the community. Last December we made a corporate commitment that we needed to give back in order to get more. Others in the market like Joe Eppy. Andy Cagnetta, and Bob Birdsong (all OTB friends and clients) have been great role models for this philosophy and for that we are grateful.

Our involvement in Andy’s Pasta Dinner, March of Dimes, Leadership Broward, ARC Broward, among others, have produced riches far beyond that which we can count,

“How does it get better than this?”

On a professional level, I have been fortunate enough to see our management team grow in numbers as well as in spirit. Michelle, Zack, and Giana have fully embraced the entrepreneurial spirit that burns deep in our culture while Harry has given us the big corporate leadership and advice needed to get us to the next level.

Specifically, it has been awesome to see Michelle develop her network in the marketplace. Bringing her entrepreneurial experience along with her style and grace were just the right ingredients to add to our team. I congratulate her as a Women of Distinction and as the best thing to happen to us in a long while. She is truly a role model for all women in business.

Zack has developed into a true sales dynamo really and truly taking our “Arrangemenship” service to the next level. I have been fortunate to see his personal and business life explode like only a few others ever do. I can’t wait to see what happens next for him (maybe a wedding?).

2014 year in review

Giana, a budding entrepreneur and recent MBA grad, has helped solidify our client services and relationship management, offered a fresh new perspective, all while running one of our sister companies, On the Book.

Finally, Harry Schulman, what can I say? Guess what happens when you add a guy I have known and respected for over 30 years, who has previously led an $800 million company, to lead our New Ventures division?  Great things, that’s what!

Wait, there’s more.

This year we added a Director of M.I.H.

What’s that you ask?

It stands for ‘Making it Happen’ and he has been a driving force in supporting all of our efforts. No excuses, he just gets it done!

Shea, you are the man!

Seriously, “how does it get better than this?”

2014 year in review

In addition to my amazing team, our business allows us the opportunity to partner with other incredible, innovative, and groundbreaking entrepreneurs. I have traveled extensively, including a global conference in Dublin with 22,000 other maniacs like myself and these entrepreneurs — Thank you, Warren Struhl (Polaroid Fotobar), Roy Abrams (RealConnex), Andy Sturner (BoatSetter), and Benny Aboud (Public Reputation) for setting the bar high, pushing us to our limits, and allowing us along for the ride.

Taking a moment to get off the merry go round to reflect has been both refreshing and invigorating and, now, I ask you to do the same.

What are the highlights of your year?

What are the moments that you are most proud?

Ask yourself, “how does it get better than this?”

2014 year in review

2015 already has huge promise as our businesses continue to mature, our sales training and motivational practice reaches more and more folks, and we develop and foster deeper and stronger relationships.

Now its time for us all to #getontheball

Need more? Read the unedited version of Steve’s Year in Review on Nudelberg Says!

By: Steve Nudelberg

freedom of speech

Sony’s The Interview: An Issue of Freedom of Speech?.

Posted on: December 26, 2014 by giana | Category: On The Blog | Tags: business, Christmas, digital, film, freedom of speech, george clooney, google play, hackers, internet, james franco, marketing, north korea, seth rogen, sony, the interview, wall street journal, xbox, youtube

freedom of speech

After threatening controversy, Sony Entertainment Network decided to go ahead with the original, scheduled release of its Christmas Day movie, The Interview. Initial threats to the U.S. from hackers, later found to be from North Korea, caused Sony to cancel the release of the movie in over 20,000 movie screens. According to the Wall Street Journal, Sony announced they would, instead, release the show online on Christmas Eve through such outlets as Google Play store, Youtube, Xbox, and  a dedicated website, seetheinterview.com..

Was this whole movie fiasco just a marketing nightmare, a sincere attempt of safety against terrorist threats, or the giving in of dictation from another country against our own constitutional rights?

We believe the answer to be D. All of the above.

The cancellation of The Interview, which features James Franco and Seth Rogan, caused quite a stir and backlash against the movie giant that left them in a more than undesirable position. Regardless, it garnered major attention.

If Sony released the movie in spite of the threat of hundreds, even thousands, of people –  would we, the people, have held Sony responsible?

Is allowing our free speech to be taken away more important than saving lives?

Is there really a position that Sony could have taken that would make them come out on top?

freedom of speech

The cancellation also caused a stir among celebrities, such as George Clooney, who emphatically said, “Here, we’re talking about an actual country deciding what content we’re going to have. This affects not just movies, this affects every part of business that we have. You have someone threaten to blow up buildings, and all of a sudden everybody has to bow down.” Clooney offered these comments after the people of Hollywood refused to sign a petition in support of the movie that Clooney and his agent, CAA’s Bryan Lourd, tried to circulate.

This is one of the reasons Google and Microsoft rallied to support Sony’s decision to release the movie on the Internet. The question now remains; to watch or not to watch? With all the hype over whether or not the movie would actually be released, it seems more people are interested to see the movie than they would be if there had been no controversy at all.

While we love a good laugh at others expense, is watching The Interview worth our safety?

Should anyone be taking these threats seriously or should it just be business as usual?

We want to hear what you think! Should Sony have kept the film scheduled for release anyway? Share your comments on our Facebook page.

By Michelle Esposito

holiday commercial

Top 5 Holiday Commercials of 2014.

Posted on: December 17, 2014 by giana | Category: On The Blog | Tags: ad, advertising, blog, branding, Christmas, coca-cola, commercials, digital, glade, happy holidays, holiday, holiday season, holidays, joe boxer, kmart, kohl's, kristen bell, marketing, online, television

holiday commercial

The holiday season is a wonderful time of year with the giving that occurs all over the world putting us all in great spirits. 

Each year, during the holiday season, businesses plan to make that final big push in sales before finalizing their numbers for the year – and there’s no better time to do so than when everyone is in the giving mood.

We all flock to our nearest stores and malls to find that special something for that special someone. This is part of what makes this time of the year prime time for retailers. Most of them are fighting for market share of your dollars in the final quarter and, to do so, they need to be able to capture the biggest audiences in the shortest period of time. For this, they turn to the power of television and online commercials.

In honor of the holiday season, we’ve gathered a collection of holiday commercials that we consider to be the most effective, captivating, and memorable of the year. They’ve been rated according to the following criteria:


Is your ad clear and does it get your message across? An effective ad needs to be able to deliver your company’s message to the consumer in a clear and precise manner. That doesn’t mean it has to be selling you a product or idea. You may just want your consumers to feel a certain way or feel a certain emotion. Whatever your end goal is you want to make sure that you have identified it before spending any money on your commercial. Another thing to keep in mind is the why. Why do you want to deliver this message? Is it worth your marketing dollars to achieve the end result?


By definition, when something is captivating, it attracts you and holds your attention. For these commercials we want to stay true to exactly that. We have judged these commercials to see which ones attract and hold the attention of the viewers the most. After all, what good is a holiday commercial if its not going to draw you into it to begin with?


Like your favorite holiday song, your favorite commercial should have an everlasting effect on you whether it’s the song, celebrity endorsement, or overall look and feel. The benefit is that, every holiday season, your commercial will be recalled in the mind of the viewers and increase your brand awareness from one holiday commercial. That is a real bang for your buck!


5. Feel Anticipation: Glade Holiday Commercial


4. Magic TV Commercial – Kohl’s

holiday commercial

3. Show Your Joe Boxer – Kmart Christmas Commercial

holiday advertising

2. Kristen & Dax: Home for the Holidays

holiday advertising

1. Happy Holidays from Coca-Cola

holiday advertising

Where do these holiday ads rate for you? Are there some ads you would like to add to this list? Let us know what commercial gets you in the holiday spirit most!


 By Michael Petrus

Digital Marketing

5 Problems Companies Face with Digital Marketing.

Posted on: December 10, 2014 by giana | Category: On The Blog | Tags: advertising, art of selling, billboards, brand, branding, business, consumer, demographic, digital, Digital Marketing, facebook, google, human target marketing, linkedin, magazine, marketing, pinterest, search engine marketing, Social Media, strategy, target marketing, television, twitter

digital marketing

Target marketing is not a new concept for advertisers. In the past we used magazine, television, and billboards to target specific people to best sell a product or service. However, marketing has now evolved into a digital format. Digital marketing is best described as “marketing using electronic devices.”

Utilizing social media platforms such as Facebook, LinkedIn, Twitter, and Pinterest have become some of our best tools for human target marketing. These digital platforms allow us to focus in on particular interests and needs of the consumer. Therefore, when planning a digital strategy, we have to research and evaluate specific interests that will cater to that particular business. 

Digital Marketing

5 Problems Companies Face When Creating a Digital Marketing Strategy

1.    Patience

Advertising your brand online takes time. Companies often aren’t patient enough to devote the time and resources required to see the results and increasing returns. My best advice on this is to be patient and positive. A lot of time, this is often done through a trial and error process. If one approach does not give the results this does not mean the digital campaign strategy has failed. A great example of this would be a blog post not going viral until a few months later because the market demand for this may not have been needed at the time the blog was posted.

 2.    Adapt to Change

Repeatedly, established companies struggle with the idea of their company having an image for social media. For some this may be scary and foreign. However, creating a voice or image for your company requires significant effort from the business’s decision makers and/or owners in that the way the particular company is held out or portrayed may not be changed easily. My best advice is creating branding guidelines that cater to your company as well as the demographic you are targeting. For example, a criminal attorney would target criminals, not other attorneys whom are   the competition.

3.    Not Knowing the Consumer Demographic

Many times, a company will become so enthusiastic with their product they lack in knowing and understanding their consumer. A great way to understand your audience is through engagement posts such as surveys. Allowing the user to give his or her opinion is a great tool to understand your consumer demographic. One neat example is woman’s jewelry – is the target market women or men looking to buy the jewelry as gifts?

4.    No Direction in the Image Style the Company wants to Project

First, before jumping into a digital media campaign, a company needs to establish what style is supporting their image. This also coincides with the substance or content that backs it up. Often, companies believe pushing their product or service is the main focus of marketing online. This is very common with executives looking for instant posts or returns. However, they are failing to realize that consciously sculpting how that image is perceived is why they are getting noticed, not just the product they are offering.

5.    No Consistency of Content

Consistently posted content should be done through a similar voice or personality. Think of appropriate use of a spokesperson. A consistent and expected personality behind the delivery of content builds both consumer interest and trust.

digital marketing

Many companies fall short when using digital marketing because they simply do not understand what platform would best fit their company. This is very common for established companies who are just now engaging in more aggressive, targeted, digital marketing campaigns. Unfortunately, specialized advertising campaigns have always been challenging and both search engine marketing and remarketing strategies are no exception. Some companies are disillusioned with various targeted advertising opportunities offered by Google and Facebook (to name a few) in that significant advertising revenue can be lost if said campaigns are not executed correctly or are even appropriate platforms to begin with.

Facebook is a common platform used by businesses that fall outside of the general targeted audience.

A company-specific approach to social media marketing campaigns is where On the Ball Marketing can offer guidance. Our team of gurus evaluates and strategizes different techniques for each company. If your business is looking to form digital brand awareness it’s imperative that you consider hiring a digital marketing firm such as ours.

By Alexandria Rae Klimowicz


How Working at On the Ball Helped Me Become an Entrepreneur.

Posted on: December 3, 2014 by giana | Category: On The Blog | Tags: business, business development, creative, entrepreneur, entrepreneurial, Innovation, marketing, on the ball marketing, raw republic, Sales, South Florida, sports, startup, strategy, success, technology


“Entrepreneurship is living a few years of your life like most people won’t so you can spend the rest of your life like most people can’t!”

Every entrepreneur has that moment…mine was getting lucky (although he would tell me there is no such thing as luck) enough to have the right mentor that encouraged me to open my own business!

On The Ball is an 18-year-old sales and marketing company that invests time and talent in entrepreneurs and emerging companies to help them grow. Steve Nudelberg, Principal of On The Ball and my mentor, is the ultimate entrepreneur.

I remember the first time I met Steve back in April 2012, straight out of college, when I was about to take an opportunity in the finance industry. I walked into his office with a new haircut, fresh shave, pressed suit and tie, and palms sweatier than if I was boarding an international flight (I hate flying)…only to find an office centered around a basketball court and a conference room that looked like the skybox at Dolphins Stadium.

I sat down with Steve and we instantly hit it off. Right away he told me, “I’m not hiring but if you want to stick around for a bit and sit in on some meetings, you’re more than welcome. Oh, and one other thing…no suits and ties!”

So, that’s exactly what I did; little did he expect for the next four months I was going to follow him to every single meeting. I was a sponge, absorbing as much information on the culture, people, and value of OTB as I could. As we left every meeting, Steve would always say the same thing to me, “Find a way to add value and we’ll find a place for you on the team.”


That’s exactly what I did. I studied each client and company we were involved with, around 15 at the time, and found a way to add value for each opportunity. To keep a long story short, after those four months, Steve kept his promise and to this day I am still at On the Ball. I guess I continue to add value, depending on who you ask!

Throughout my tenure at OTB, we have helped entrepreneurs in every industry from fitness, entertainment, travel, sports, and technology. One time, we even took an idea from an entrepreneur off a napkin and named it, packaged it, and took it to market. Steve and OTB’s collaborative work environment and niche of working with entrepreneurs ended up breeding one within me.

Four months ago my cousins and I, all young entrepreneurs, opened up a cold-pressed juice bar in Aventura called Raw Republic. Everything down from the name, tagline, logo, and social media campaigns, was all thanks to the experience I have been through with other entrepreneurs at On the Ball Marketing. My past experiences guided us in the development and launch of our own brand. Strategy, creative, business development, all gave me the confidence to bring value to my cousins while incubating our first store. None of which was possible without Steve and On the Ball Marketing.


Today, Steve not only lives and breathes entrepreneurialism, but speaks about it to students, corporate organizations, and other entrepreneurs as well. He has always said to me, “Success leaves clues.”  Maybe that’s why I continue to stick around! OTB’s distinguished reputation in South Florida and our ability to attract innovative entrepreneurs gave me the experience and the confidence to open my own business. Although it’s pretty freaking cool to call yourself a co-Founder and President, none of this would have been possible if I didn’t get a little lucky (Yes, I am saying it Steve) to have Steve mentor me over the past three years.

Every day I wake up stimulated, eager, and fortunate that I get to go to work wondering what entrepreneur or new venture we will get to work with next. Thank you Steve and On the Ball Marketing for applauding the entrepreneurial spirit…who’s next?



By Zachary Stein 


How is the Macy’s Thanksgiving Day Parade an Annual Marketing Success?.

Posted on: November 28, 2014 by giana | Category: On The Blog | Tags: advertising, black friday, blog, branding, floats, holiday season, holidays, macys, macys thanksgiving day parade, marketing, parade, Retail, retail brands, shopping, thanksgiving

holidays on the ball

Can you feel it in the air? The holiday season is almost upon us.

If you can’t feel it, you’ll definitely saw it Thanksgiving Day.

The start of the 2014-2015 holiday season was kicked off at the annual Macy’s Thanksgiving Day Parade.  The parade combines many forms of art for a wide array of audiences. Excitement for the holiday season is built up throughout the festivities, from live musical performances, choreographed dances, fabulous floats, intricate theatrical performances, and the classic iconic balloons.

But how does a parade manage to stay relevant over the years? It doesn’t hurt that the parade has been in production since the 1920’s. But what factors make this event feasible to put such a large sum of marketing dollars behind it in today’s technically advanced world?


Being the primary benefactor of the event means the Macy’s brand and logo is front and center throughout the day and is guaranteed prime exposure. Macy’s even has a brick and mortar shop on the main drag of the parade for bystanders to be able to take a piece of the event home as well as a website for more parade souvenirs you didn’t want to purchase the day of. Macy’s has been able to take advantage of this aspect of branding for so long that, even if the parade were to gain new sponsorship, the title “Macy’s Thanksgivings Day Parade” would still be left in the minds of the masses for years to come. Having that type of brand loyalty is extremely powerful.

Approximately 3.5 million come out to personally spectate this extravagant event every year in New York City. If you think that’s a lot, it doesn’t compare to the 50 million people who watch from the comforts of their home.

Diverse Target Audience

The Macy’s Thanksgiving Day Parade does a phenomenal job of marketing to a wide array of demographics. The parade brings current pop culture stars along with classic acts, ranging from cartoon icon Pikachu, to Frozen’s Idina Menzel, to the Rockettes. The parade always has the right mixture of talent to keep a broad range of spectators engaged.

So now the question at hand is how has Macy’s taken this parade from excellent to extravagant? How can you make a parade even more appealing?


 Social Media

In today’s world, the answer is obvious – through the use of social media. If you follow @Macys and #MacysParade on Twitter, you will receive real time updates about the parade as well as the opportunity to join in conversation on which floats, performances, and spectacles are your favorite. You might even get a tweet read on television for all your friends to see!  This creates a unique experience that engages the audience to not only watch the parade but to participate as well. This creates a positive user experience that makes the public feel like they are a part of the brand.

With all this inspiration created by viewership, performances, and social media, Macy’s accomplishes its goal to provide quality entertainment while bringing children and families together on this most cherished national holiday.


This atmosphere also subconsciously prepares the public for the start of the holiday shopping season. Did anyone forget that Black Friday is the day after the parade? For Macy’s, one of the world’s largest retail brands, this is exactly what they want. So, is it worth paying the marketing dollars to produce such an extravagant show? The answer is YES.

Why do you enjoy the Macy’s Thanksgiving Day Parade? Share your thoughts on our Facebook page!



By: Peter Mueller 



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Top 4 Tech Startups to Watch For in South Florida.

Posted on: November 18, 2014 by giana | Category: On The Blog | Tags: boatsetter, boatsetters, digital, disruptive, entrepreneur, iglucose, Innovation, marketing, next gen, public reputation, real estate, realconnex, Social Media, startup, tech, technology, web based

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There are a lot of tech startups popping up everywhere these days. While some have been around for some time and just now starting to gain traction, there are many that are fairly new. In keeping with our philosophy of helping emerging startups, we are proud to assist these four, revolutionary concepts in getting to the next level.

With a South Florida home base, these four tech startups are definitely companies to be watching out for.

on the ball marketing


RealConnex is an online marketplace for commercial real estate professionals.

Founded by a commercial real estate developer with an extensive technology background, this site is taking all the parties involved in a CRE transaction and matching them to deals online.  Think LinkedIn meets Match.com for real estate! Recently, RealConnex was recently named one of the top 150 disruptive startup companies in the world and one of 14 most likely to disrupt an industry by Web Summit 14. If you or someone you know is in the commercial real estate industry, sign up is free for a limited time while in beta testing.

on the ball marketing

 Public Reputation

Do you know what your PR score is? Most of us don’t but reputation still matters. Public Reputation manages your online reputation across an entire landscape of social media, customer reviews, and online listings. In a world where everyone is online, it’s impossible to manage negative reviews. Whether you are an online business or brick and mortar with several locations, you’ve got a “rep to protect”. Your business can also become PR Verified, letting customers know that you care about the integrity of your business’ reputation.

on the ball marketing


iGlucose is the next gen in glucose meters. This meter checks your glucose levels and automatically sends a text message or email of your reading to your loved one, caregiver, or physician. Parents will know when and if their child checked their levels and what they are and doctors can keep track of patients. No more recording levels (or not, as most diabetics are non-compliant) or forgetting to test. It is currently going through FDA approval and will be available for purchase soon.

on the ball marketing


BoatSetter is the “ultimate boat sharing” network. This platform is considered the Airbnb of boats. Here’s are your options:  1. You can offer your boat to be chartered and decide who goes on your boat and at what times. 2. You can charter a boat 3. You can charter a boat with a captain so all you have to think about is having a good time. BoatSetter allows you to discover the world of yachting, sailing, and cruising without the hassle of owning your own boat.


With South Florida becoming a hub for startups, these four tech startups in particular seem to be taking advantage of Florida’s offerings to make an impact on the community as well as disrupting the tech world. We look forward to seeing how these companies continue to succeed and develop.

Be sure to follow their Facebook pages to see for yourself: RealConnex, Public Reputation, iGlucose, BoatSetter.

By: Michelle Esposito


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