People often say motivation doesn't last. Neither does bathing—that’s why we recommend it daily.
Arrangemenship is the art of knowing who to meet, when to meet, and what to say to develop meaningful relationships for our clients.
It’s all about knowing how to connect the dots……
The Big Think is an interactive deep dive into all aspects of your business that is designed to uncover strengths, weaknesses, and opportunities specific to your company and brand. On The Ball will create a written action plan following The Big Think strategy session.
Copywriting can be done for press releases, websites, and collateral materials such as sell sheets,…
Copywriting can be done for press releases, websites, and collateral materials such as sell sheets, decks, pamphlets, labels, and anything used to relay your message.
Design is used to create logos, websites, banners, collateral materials, social media assets, and anything…
Design is used to create logos, websites, banners, collateral materials, social media assets, and anything used to represent your brand.
Rebranding is creating a new identity for your brand or product by giving it either a logo, design, sales/social media strategy or a combination thereof.
When you need quality video for your executive publications. Call us for a quote.
Sales training is a valuable tool offered to companies looking to support…
Sales training is a valuable tool offered to companies looking to support current or new sales people to help them and the company grow.
Speaking is offered for any message, motivation, or mentoring you would like to extend in your company or event.
Social media is managed by our team to bring awareness to your brand and develop engaging relationships with your existing and new customers.
We believe in "skin in the game"
A wholly owned subsidiary of On The Ball, A smart way to communicate a message…
The newest and most innovative retail concept, by serial entrepreneur Warren Struhl, where digital photos…
A new product entry that eliminates smells at the source with its odor-break technology. We…
A new product started by a career businesswoman with the opportunity to seize the marketplace.…
From concept development to implementation resulting in equity partnership Sheets® are paper-thin, individually wrapped pocket-sized…
A wholly owned subsidiary of On The Ball, A smart way to communicate a message using customized books.
On the Ball took a taste of our own medicine by launching a health and beauty company in 2009, called PureSuasion. Our first product is an eyelash growth stimulator in the same category as Latisse. The Agency named the company and the product, and created an entire marketing plan, including logos, packaging, web site, distribution and PR.
The newest and most innovative retail concept, by serial entrepreneur Warren Struhl, where digital photos come to life by turning them into physical art. We provided strategic development and partnerships resulting in equity partnership.
A new product entry that eliminates smells at the source with its odor-break technology. We did a complete re-branding with new name, logo, design, social media, and strategic sales development resulting in equity partnership.
A B to C idea born out of the relationship with B to B company USA RAD, a leader in the tele-medicine space. We provided new logo, social media, and strategic development in the marketplace, resulting in equity partnership.
A new product started by a career businesswoman with the opportunity to seize the marketplace. We did naming, logo, design, website design, manufacturing and sourcing, social media, video, and strategic sales development resulting in equity partnership.
From concept development to implementation resulting in equity partnership
Sheets® are paper-thin, individually wrapped pocket-sized strips. No cans. No bottles. Simply place on tongue and your problem dissolves. How? Sheets® are packed with nutrients/vitamins and other active ingredients that, when placed on tongue, will begin to dissolve allowing for easy digestion.
We provided an end-to-end solution including naming, logo, design, website design, manufacturing and sourcing, and sales for a retired entrepreneur who wanted to gain access to the Home Goods market, resulting in equity partnership.
The key is to keep company only with people who uplift you, whose presence calls forth your best.
It's all about the people!
VP of Sales
This can be you.
ADDRESS: 7803 SW 6TH COURT, PLANTATION FL 33324
CONTACT: 954.332.2200 | GETONTHEBALL@OTBTHINK.COM
South Florida's Favorite Networking Event
Eat : Drink : Think is The Premier place to network your business to the next level. Created in December by On The Ball Marketing, Eat : Drink : Think connects the dots for networking in business. We open the doors for small business owners, CEO’s, COO’s and Executives to connect with each other to help grow business.
The Ft. Lauderdale event is hosted at the O Lounge, inside the YOLO Restaurant complex at 333 East Las Olas Boulevard, Fort Lauderdale, FL 33301. Guests can attend the event at no cost for registration and will receive complimentary hors d’oeuvres from 5:30pm to 8:00pm every last Tuesday of each Month. There is a cash bar on hand and dress attire is business casual.
Eat : Drink : Think offers the perfect opportunity for local business and community leaders to connect with other businesses in the same market. Instead of pairing with people in the same industry, here you pair with people in different industries. This allows you to make connections where you normally wouldn’t. Instead of a lengthy presentation or boring dinner at a table, Eat : Drink : Think is a full blown networking event. People stand, connect and share business cards and stories.
To join Eat : Drink : Think, simply submit your Name, Company and the names of your Guests and Their companies to: firstname.lastname@example.org
This allows us to have your name added to the email list and your name tag reserved when you RSVP. You will receive all emails related to the invite including each month’s invite. We also encourage everyone to connect with us by liking us on Facebook or joining the group on LinkedIn.
Facebook: Eat : Drink : Think -Facebook
LinkedIn Group: Eat : Drink : Think -LinkedIn
Contact Zack Stein, the Event Manager with On The Ball Marketing by sending him an email: email@example.com
Using social media to communicate to the world
The most wonderful time of year is here…for advertisers and advertising lovers. Each Super Bowl Sunday, advertisers pay big and people pay big attention (more than they do any other time of year, at least) to make sure they have something to talk about the next day at the office. Everyone always has a favorite but what most may fail to notice is that each advertisement can pull on a different emotion. This year, instead of breaking down the Super Bowl commercials based on which were our favorites, we decided to highlight the ads that evoked different emotions.
This year more than ever, we noticed that the game plan during Super Bowl XLIX was to hit right at the heartstrings rather than the vocal cords of laughter. Brands like Dove Men+Care, McDonalds, and even Coca Cola sought to bring a humanizing tone to their brands to build that emotional connection with the viewers. Our favorite emotional advertisement here at On the Ball was Budweiser’s “Lost Dog” commercial which was an extension off the success of their #BestBuds campaign. This story of friendship, with Clydesdale horses rescuing a lost dog, will give you a whole new appreciation for horses. The ad was posted online a few days before the big game, drawing more than 42 million views before kickoff. According to measurement firm iSpot.tv, “Lost Dog” had more online views than any other Super Bowl commercial.
The New England Patriots weren’t the only winners on Sunday. Our favorite comedic commercial actually cost $0 in production for the brand. The Dorito’s Super Bowl commercial, “Middle Seat,” was the winning commercial from Dorito’s ninth annual “Crash the Super Bowl” online contest and was produced by Chicago native Scott Zabielski, who won one million dollars for his winning commercial. “Middle Seat” is relatable, creative, and most importantly, hilarious. While most commercials tend to take the comedic route as a way to stay memorable throughout the Super Bowl, Dorito’s was able to find a game winner that stayed true to their brand solely using Internet magic.
Focusing on evoking fear from a commercial usually creates immediate action. While we wouldn’t necessarily call the Nationwide “Make Safe Happen” commercial our favorite, it definitely succeeds at arousing fear and being memorable. In the ad, a boy says he will never have the chance to ride a bike, get “cooties,” or travel the world because he died from a preventable accident. Nationwide attempts to call attention to the necessity of increasing safety at home but, to those trying to have fun at a Super Bowl party, the advertisement seemed to be a bit too morbid. Viewers were quick to express their displeasure online. Regardless of your thoughts on the commercial, it is safe (no pun intended) to say it definitely got people talking, although Nationwide might’ve had better success sticking with Peyton Manning.
No one is more educated on the importance of teamwork and unity than the NFL, especially after the bad publicity they’ve had to endure this football season. Despite the less than favorable press, the league stuck together and supported one another’s decisions. This sense of unity and camaraderie is always felt from football fans, as long as they’re on the same team. The NFL’s “Together We Make Football” commercial illustrated that whether you are a Seattle Seahawk fan, a New England Patriot fan, or an Oakland Raider fan, every viewer watching the game on Sunday, in some way, was a football fan. Banding the football fans together as one created a feeling that everyone watching the ad was a team and it was truly inspiring.
5. Sexy…or sexist?
GoDaddy is known as the originator of the “sexy-borderline-inappropriate” Super Bowl commercials. Since then, brands have eagerly jumped on this bandwagon. Sex sells, we know, but will there ever be a line? As women continue to gain success in high profile positions, they have focused on growing the feminist movement while these advertisements seem to completely diminish what they are trying to accomplish. While GoDaddy took a backseat to the provocative route this year, Carl’s Jr’s “All Natural Burger” went above and beyond. The ad was only seen on the West Coast, where Carl’s Jr. is based, but that didn’t stop the commercial from going viral on the Internet. Whether you disagree with using sex appeal to advertise your brand it seems that the popularity of the trend is here to stay, for now.
On the opposite side of the spectrum, Always chose to use their commercial slot to highlight their PSA-esque “#ThinkLikeAGirl” campaign that proved that feminism and the empowerment of young girls is as real and strong as ever. The use of real people and their genuine reactions to the request to perform a specific action “like a girl”, created a strong sense of liberation. It was inspiring, motivating, and created a call to action that shows that the world is changing despite the Carl Jr.’s of the world.
Which emotion do you want to get out of Super Bowl commercials? Are you looking to laugh or are you hoping for something that will really resonate and connect you to the brand? We’ve shared our thoughts, now we want to hear from you! Please share your comments with us on our Facebook page.
By Giana Pacinelli
Billionaire and social media mogul, Gary Vaynerchuk, is someone I highly respect and look up to for advice. The first time I heard him speak was at a job conference for college grads in New York City. He was the keynote speaker, and probably not the best choice since his main message was completely opposite from why we were all there. He talked about taking the leap. His advice to us newly grads was to not go down the traditional path of working for someone else, but rather, create your own job. During his speech I felt like Gary was talking directly to me.
I’ve been an entrepreneur since I was little. At 10 years old I started my first dog walking business, in high school I designed and sold jewelry for the L.A. based fashion company OmniPeace, and in college I developed a motivational blog that has now turned into a 501(c)3 non-profit called Hello Perfect®. So, after college, the last thing I wanted to do was work for someone else.
I knew I had more to learn though so, regardless of what Gary Vaynerchuck said, I took a job working in corporate America for a Time Inc. fashion magazine. Working in fashion was a dream of mine but working in corporate America was not. The environment was not one that I was able to thrive in. I sat in a cubicle all day, with my back turned away from people, under florescent lighting (which makes you extremely tired), and had no human interaction for eight hours a day. It was horrible to say the least. Also, since I was at the bottom of the totem pole, all my ideas were disregarded. I had no freedom for creative expression!
Long story short, I quit this “dream job” within six months. In the past year I’ve been solely focusing on building my non-profit. While things were moving and the brand was growing, there was still something I knew was missing from my own happiness and the health of the company.
This is where Steve Nudelberg, Principal of On The Ball, comes into play. My mom and him were old high school friends and randomly decided to reconnect a month ago. After she told him about my non-profit he offered to give me some guidance. A few meetings later and I am an employee at On The Ball.
Now I know what you probably are thinking, how can I go from being my own boss to having a boss? It’s simple, the culture. On The Ball is a very entrepreneurial company and Steve is very open to helping his team grow and develop their own businesses on the side.
When I was working at Time Inc. I had to hide the work I was doing with Hello Perfect®. Here, they encourage you to chase after your dreams.
As I mentioned in the beginning, Gary Vaynerchuck is someone I look up to but there is one quote of his that I have to disagree with. Gary once said, “If you have a full-time job, you are not an entrepreneur.”
When you are young and trying to develop your brand and what you really want to achieve it is crucial to become a sponge and learn as much as possible. When I received the opportunity to work for On The Ball I knew I had to jump on it. I am now able to be a part of an amazing team that is making a difference in young entrepreneurs’ lives and I am learning from professionals who have been in this industry for years.
What I’ve learned in my 10+ years running my own businesses is that it is not about how much time you put in that makes a company successful, but rather, how much time you spend learning from others.
Every morning, I am eager to wake up to see what I am going to learn and do at work. I am motivated, energized, and in the zone because of how Steve set up the culture of this company.
My advice for any young entrepreneur is to spend some time working in the field you want to grow your business in. Find mentors who value your strengths and respect you, regardless of your age. Be confident in yourself and know that just because you are working a full-time job does not mean you are not an entrepreneur. Fuel your passion by surrounding yourself with the right people and you’ll be on the road to success quicker than you may think!
By Alexa Rose Carlin
Now about to end the first month of the new year, resolutions are either in full swing or have already gone by the way side. One thing that everyone can agree on is the simple fact that each January brings the hope of the new and great things to come. For some, it is merely a dream. For others, it is a detailed action plan on how to continue to climb.
On September 3, 2008 at the Republican National convention, former New York City Mayor, Rudy Giuliani, was the first to use the phrase “Hope is not a strategy”.
Specifically, his convention speech included these words:
“Because ‘change’ is not a destination, just as ‘hope’ is not a strategy.”
So, have you developed your 2015 strategy yet?
Teams around the globe, including On the Ball, have made training and continued personal development a key driver to their 2015 strategy.
Companies are refocusing their efforts on sales training ,whether informal or highly formalized, to help their teams navigate the change from “old sales model” to “new sales model”.
Proper sales training not only helps organizations to achieve their goals, but it helps individuals to become more effective and successful in life. On the Ball has assisted companies like BankUnited, the Miami Marlins, and Enterprise Holdings in motivating their sales teams and reaching their organizational and individual goals.
The internet has significantly changed the playing field, giving buyers a tremendous amount of information, while the advent of social media tools has given unprecedented access to decision makers.
The days of knocking on doors (either physically or by phone) and interrupting people to tell your sales story are over and over for good!
If you and your team are not familiar with a term called “social selling” then you have work to do.
Whether you are looking for traditional training, social training, one on one coaching, or just pure motivational presentations, you should contact On the Ball. In the meantime, consider the list below of five basic principles(or rules) for training employees.
1. Teach Skills Not Traits
Rather than trying to change the personality of the individual focus on training skills that can be taught and learned.
2. Teach the Appropriate Skill
Only teach employees skills that you are certain will produce tangible results within the context of that employee’s job as well as the organization.
3. Reinforce and Support the Skill
Whenever you train a skill, provide multiple opportunities to check on how well that employee is executing that skill and provide coaching as necessary.
Learning a new skill entails making it into a habit. Unfortunately, doing so usually involves overcoming existing habits, which is inherently difficult. Coaching allows you to gradually reinforce the skill and overcome the habits it replaces.
4. Implement Skill-based Metrics
There are no truer words in business than “What gets measured gets done.” If you really want employees to integrate a skill into their day-to-day performance, you must, must, must measure the results of the application of that skill.
For example, if you’re providing training on some aspect of your sales process, measure the activity as it is a clear indicator of what’s to come.
5. Consistently Measure Progress
If you do all of the above, you should be able to watch the metrics improve as the new skill becomes second nature. If you don’t get the expected improvement, there’s something wrong. Either you’ve been training the wrong skill or not providing enough reinforcement and coaching.
As the great Herschel Walker said:
“If you train hard, you’ll not only be hard, you’ll be hard to beat.”
By: Steve Nudelberg
We live in a world where opinions matter. Whether its the opinion of our peers or the general public, its easy to assume that most people are uncomfortable when confronted with a negative response. It is simply human nature to have the automatic response of clicking delete or feeding into the bad review with something.
When I first started my journey in the digital marketing world I hyper focused on creating the perfect post, perfect tweet, and perfect content that “anyone” could relate to. This ideal standard I set for myself was not only delusional but unrealistic to human nature.
Majority, if not all companies big or small, have to deal with “bad press.” However, bad online reviews are no different than good online reviews- the true importance lies in the elegant response from the company. Consider this, turning a negative to a positive, allows an opportunity to better understand your target market. Also, having a public response to negative press gives the company the opportunity to showcase their customer service.
Gaining Valuable Intel from a Bad Review:
Positive Review Management and Ethical Solicitation
Although these tactics may seem easier said than done, remember, we can’t please everyone. A bad review can be overshadowed by a lot of positive reviews. The most important thing to remember is don’t panic, hold your tongue, and investigate before taking action.
If you are feeling overwhelmed with handling your social media reputation and brand consider hiring an internet marketing professional to ensure its done right. The On the Ball marketing team and our partner, Public Reputation, will provide immediate solutions to bad reviews as well as a positive start to help resolve dissatisfied customers.
By Alexandria Rae Klimowicz
As I sit here sipping my decaf coffee, enjoying the wonderful South Florida weather, reflecting on the year that was, one major thought keeps jumping into my head…
“How does it get better than this?”
It was over three years ago when Michelle (the blonde attached to my side) taught me that saying.
Her philosophy was that, no matter what happens, if you commit to using this statement, both the good and bad things will get better. As we wind down 2014 and before we, once again, look to rev the engines for another new year, I am going to take time out and reflect.
On the Ball has continued to grow, both in the business and in the community. Last December we made a corporate commitment that we needed to give back in order to get more. Others in the market like Joe Eppy. Andy Cagnetta, and Bob Birdsong (all OTB friends and clients) have been great role models for this philosophy and for that we are grateful.
“How does it get better than this?”
On a professional level, I have been fortunate enough to see our management team grow in numbers as well as in spirit. Michelle, Zack, and Giana have fully embraced the entrepreneurial spirit that burns deep in our culture while Harry has given us the big corporate leadership and advice needed to get us to the next level.
Specifically, it has been awesome to see Michelle develop her network in the marketplace. Bringing her entrepreneurial experience along with her style and grace were just the right ingredients to add to our team. I congratulate her as a Women of Distinction and as the best thing to happen to us in a long while. She is truly a role model for all women in business.
Zack has developed into a true sales dynamo really and truly taking our “Arrangemenship” service to the next level. I have been fortunate to see his personal and business life explode like only a few others ever do. I can’t wait to see what happens next for him (maybe a wedding?).
Giana, a budding entrepreneur and recent MBA grad, has helped solidify our client services and relationship management, offered a fresh new perspective, all while running one of our sister companies, On the Book.
Finally, Harry Schulman, what can I say? Guess what happens when you add a guy I have known and respected for over 30 years, who has previously led an $800 million company, to lead our New Ventures division? Great things, that’s what!
Wait, there’s more.
This year we added a Director of M.I.H.
What’s that you ask?
It stands for ‘Making it Happen’ and he has been a driving force in supporting all of our efforts. No excuses, he just gets it done!
Shea, you are the man!
Seriously, “how does it get better than this?”
In addition to my amazing team, our business allows us the opportunity to partner with other incredible, innovative, and groundbreaking entrepreneurs. I have traveled extensively, including a global conference in Dublin with 22,000 other maniacs like myself and these entrepreneurs — Thank you, Warren Struhl (Polaroid Fotobar), Roy Abrams (RealConnex), Andy Sturner (BoatSetter), and Benny Aboud (Public Reputation) for setting the bar high, pushing us to our limits, and allowing us along for the ride.
Taking a moment to get off the merry go round to reflect has been both refreshing and invigorating and, now, I ask you to do the same.
What are the highlights of your year?
What are the moments that you are most proud?
Ask yourself, “how does it get better than this?”
2015 already has huge promise as our businesses continue to mature, our sales training and motivational practice reaches more and more folks, and we develop and foster deeper and stronger relationships.
Now its time for us all to #getontheball
Need more? Read the unedited version of Steve’s Year in Review on Nudelberg Says!
By: Steve Nudelberg
After threatening controversy, Sony Entertainment Network decided to go ahead with the original, scheduled release of its Christmas Day movie, The Interview. Initial threats to the U.S. from hackers, later found to be from North Korea, caused Sony to cancel the release of the movie in over 20,000 movie screens. According to the Wall Street Journal, Sony announced they would, instead, release the show online on Christmas Eve through such outlets as Google Play store, Youtube, Xbox, and a dedicated website, seetheinterview.com..
Was this whole movie fiasco just a marketing nightmare, a sincere attempt of safety against terrorist threats, or the giving in of dictation from another country against our own constitutional rights?
We believe the answer to be D. All of the above.
The cancellation of The Interview, which features James Franco and Seth Rogan, caused quite a stir and backlash against the movie giant that left them in a more than undesirable position. Regardless, it garnered major attention.
If Sony released the movie in spite of the threat of hundreds, even thousands, of people – would we, the people, have held Sony responsible?
Is allowing our free speech to be taken away more important than saving lives?
Is there really a position that Sony could have taken that would make them come out on top?
The cancellation also caused a stir among celebrities, such as George Clooney, who emphatically said, “Here, we’re talking about an actual country deciding what content we’re going to have. This affects not just movies, this affects every part of business that we have. You have someone threaten to blow up buildings, and all of a sudden everybody has to bow down.” Clooney offered these comments after the people of Hollywood refused to sign a petition in support of the movie that Clooney and his agent, CAA’s Bryan Lourd, tried to circulate.
This is one of the reasons Google and Microsoft rallied to support Sony’s decision to release the movie on the Internet. The question now remains; to watch or not to watch? With all the hype over whether or not the movie would actually be released, it seems more people are interested to see the movie than they would be if there had been no controversy at all.
While we love a good laugh at others expense, is watching The Interview worth our safety?
Should anyone be taking these threats seriously or should it just be business as usual?
We want to hear what you think! Should Sony have kept the film scheduled for release anyway? Share your comments on our Facebook page.
By Michelle Esposito
The holiday season is a wonderful time of year with the giving that occurs all over the world putting us all in great spirits.
Each year, during the holiday season, businesses plan to make that final big push in sales before finalizing their numbers for the year – and there’s no better time to do so than when everyone is in the giving mood.
We all flock to our nearest stores and malls to find that special something for that special someone. This is part of what makes this time of the year prime time for retailers. Most of them are fighting for market share of your dollars in the final quarter and, to do so, they need to be able to capture the biggest audiences in the shortest period of time. For this, they turn to the power of television and online commercials.
In honor of the holiday season, we’ve gathered a collection of holiday commercials that we consider to be the most effective, captivating, and memorable of the year. They’ve been rated according to the following criteria:
Is your ad clear and does it get your message across? An effective ad needs to be able to deliver your company’s message to the consumer in a clear and precise manner. That doesn’t mean it has to be selling you a product or idea. You may just want your consumers to feel a certain way or feel a certain emotion. Whatever your end goal is you want to make sure that you have identified it before spending any money on your commercial. Another thing to keep in mind is the why. Why do you want to deliver this message? Is it worth your marketing dollars to achieve the end result?
By definition, when something is captivating, it attracts you and holds your attention. For these commercials we want to stay true to exactly that. We have judged these commercials to see which ones attract and hold the attention of the viewers the most. After all, what good is a holiday commercial if its not going to draw you into it to begin with?
Like your favorite holiday song, your favorite commercial should have an everlasting effect on you whether it’s the song, celebrity endorsement, or overall look and feel. The benefit is that, every holiday season, your commercial will be recalled in the mind of the viewers and increase your brand awareness from one holiday commercial. That is a real bang for your buck!
5. Feel Anticipation: Glade Holiday Commercial
4. Magic TV Commercial – Kohl’s
3. Show Your Joe Boxer – Kmart Christmas Commercial
2. Kristen & Dax: Home for the Holidays
1. Happy Holidays from Coca-Cola
Where do these holiday ads rate for you? Are there some ads you would like to add to this list? Let us know what commercial gets you in the holiday spirit most!
By Michael Petrus
Target marketing is not a new concept for advertisers. In the past we used magazine, television, and billboards to target specific people to best sell a product or service. However, marketing has now evolved into a digital format. Digital marketing is best described as “marketing using electronic devices.”
Utilizing social media platforms such as Facebook, LinkedIn, Twitter, and Pinterest have become some of our best tools for human target marketing. These digital platforms allow us to focus in on particular interests and needs of the consumer. Therefore, when planning a digital strategy, we have to research and evaluate specific interests that will cater to that particular business.
5 Problems Companies Face When Creating a Digital Marketing Strategy
Advertising your brand online takes time. Companies often aren’t patient enough to devote the time and resources required to see the results and increasing returns. My best advice on this is to be patient and positive. A lot of time, this is often done through a trial and error process. If one approach does not give the results this does not mean the digital campaign strategy has failed. A great example of this would be a blog post not going viral until a few months later because the market demand for this may not have been needed at the time the blog was posted.
2. Adapt to Change
Repeatedly, established companies struggle with the idea of their company having an image for social media. For some this may be scary and foreign. However, creating a voice or image for your company requires significant effort from the business’s decision makers and/or owners in that the way the particular company is held out or portrayed may not be changed easily. My best advice is creating branding guidelines that cater to your company as well as the demographic you are targeting. For example, a criminal attorney would target criminals, not other attorneys whom are the competition.
3. Not Knowing the Consumer Demographic
Many times, a company will become so enthusiastic with their product they lack in knowing and understanding their consumer. A great way to understand your audience is through engagement posts such as surveys. Allowing the user to give his or her opinion is a great tool to understand your consumer demographic. One neat example is woman’s jewelry – is the target market women or men looking to buy the jewelry as gifts?
4. No Direction in the Image Style the Company wants to Project
First, before jumping into a digital media campaign, a company needs to establish what style is supporting their image. This also coincides with the substance or content that backs it up. Often, companies believe pushing their product or service is the main focus of marketing online. This is very common with executives looking for instant posts or returns. However, they are failing to realize that consciously sculpting how that image is perceived is why they are getting noticed, not just the product they are offering.
5. No Consistency of Content
Consistently posted content should be done through a similar voice or personality. Think of appropriate use of a spokesperson. A consistent and expected personality behind the delivery of content builds both consumer interest and trust.
Many companies fall short when using digital marketing because they simply do not understand what platform would best fit their company. This is very common for established companies who are just now engaging in more aggressive, targeted, digital marketing campaigns. Unfortunately, specialized advertising campaigns have always been challenging and both search engine marketing and remarketing strategies are no exception. Some companies are disillusioned with various targeted advertising opportunities offered by Google and Facebook (to name a few) in that significant advertising revenue can be lost if said campaigns are not executed correctly or are even appropriate platforms to begin with.
Facebook is a common platform used by businesses that fall outside of the general targeted audience.
A company-specific approach to social media marketing campaigns is where On the Ball Marketing can offer guidance. Our team of gurus evaluates and strategizes different techniques for each company. If your business is looking to form digital brand awareness it’s imperative that you consider hiring a digital marketing firm such as ours.
By Alexandria Rae Klimowicz
“Entrepreneurship is living a few years of your life like most people won’t so you can spend the rest of your life like most people can’t!”
Every entrepreneur has that moment…mine was getting lucky (although he would tell me there is no such thing as luck) enough to have the right mentor that encouraged me to open my own business!
On The Ball is an 18-year-old sales and marketing company that invests time and talent in entrepreneurs and emerging companies to help them grow. Steve Nudelberg, Principal of On The Ball and my mentor, is the ultimate entrepreneur.
I remember the first time I met Steve back in April 2012, straight out of college, when I was about to take an opportunity in the finance industry. I walked into his office with a new haircut, fresh shave, pressed suit and tie, and palms sweatier than if I was boarding an international flight (I hate flying)…only to find an office centered around a basketball court and a conference room that looked like the skybox at Dolphins Stadium.
I sat down with Steve and we instantly hit it off. Right away he told me, “I’m not hiring but if you want to stick around for a bit and sit in on some meetings, you’re more than welcome. Oh, and one other thing…no suits and ties!”
So, that’s exactly what I did; little did he expect for the next four months I was going to follow him to every single meeting. I was a sponge, absorbing as much information on the culture, people, and value of OTB as I could. As we left every meeting, Steve would always say the same thing to me, “Find a way to add value and we’ll find a place for you on the team.”
That’s exactly what I did. I studied each client and company we were involved with, around 15 at the time, and found a way to add value for each opportunity. To keep a long story short, after those four months, Steve kept his promise and to this day I am still at On the Ball. I guess I continue to add value, depending on who you ask!
Throughout my tenure at OTB, we have helped entrepreneurs in every industry from fitness, entertainment, travel, sports, and technology. One time, we even took an idea from an entrepreneur off a napkin and named it, packaged it, and took it to market. Steve and OTB’s collaborative work environment and niche of working with entrepreneurs ended up breeding one within me.
Four months ago my cousins and I, all young entrepreneurs, opened up a cold-pressed juice bar in Aventura called Raw Republic. Everything down from the name, tagline, logo, and social media campaigns, was all thanks to the experience I have been through with other entrepreneurs at On the Ball Marketing. My past experiences guided us in the development and launch of our own brand. Strategy, creative, business development, all gave me the confidence to bring value to my cousins while incubating our first store. None of which was possible without Steve and On the Ball Marketing.
Today, Steve not only lives and breathes entrepreneurialism, but speaks about it to students, corporate organizations, and other entrepreneurs as well. He has always said to me, “Success leaves clues.” Maybe that’s why I continue to stick around! OTB’s distinguished reputation in South Florida and our ability to attract innovative entrepreneurs gave me the experience and the confidence to open my own business. Although it’s pretty freaking cool to call yourself a co-Founder and President, none of this would have been possible if I didn’t get a little lucky (Yes, I am saying it Steve) to have Steve mentor me over the past three years.
Every day I wake up stimulated, eager, and fortunate that I get to go to work wondering what entrepreneur or new venture we will get to work with next. Thank you Steve and On the Ball Marketing for applauding the entrepreneurial spirit…who’s next?
By Zachary Stein
Can you feel it in the air? The holiday season is almost upon us.
If you can’t feel it, you’ll definitely saw it Thanksgiving Day.
The start of the 2014-2015 holiday season was kicked off at the annual Macy’s Thanksgiving Day Parade. The parade combines many forms of art for a wide array of audiences. Excitement for the holiday season is built up throughout the festivities, from live musical performances, choreographed dances, fabulous floats, intricate theatrical performances, and the classic iconic balloons.
But how does a parade manage to stay relevant over the years? It doesn’t hurt that the parade has been in production since the 1920’s. But what factors make this event feasible to put such a large sum of marketing dollars behind it in today’s technically advanced world?
Being the primary benefactor of the event means the Macy’s brand and logo is front and center throughout the day and is guaranteed prime exposure. Macy’s even has a brick and mortar shop on the main drag of the parade for bystanders to be able to take a piece of the event home as well as a website for more parade souvenirs you didn’t want to purchase the day of. Macy’s has been able to take advantage of this aspect of branding for so long that, even if the parade were to gain new sponsorship, the title “Macy’s Thanksgivings Day Parade” would still be left in the minds of the masses for years to come. Having that type of brand loyalty is extremely powerful.
Approximately 3.5 million come out to personally spectate this extravagant event every year in New York City. If you think that’s a lot, it doesn’t compare to the 50 million people who watch from the comforts of their home.
Diverse Target Audience
The Macy’s Thanksgiving Day Parade does a phenomenal job of marketing to a wide array of demographics. The parade brings current pop culture stars along with classic acts, ranging from cartoon icon Pikachu, to Frozen’s Idina Menzel, to the Rockettes. The parade always has the right mixture of talent to keep a broad range of spectators engaged.
So now the question at hand is how has Macy’s taken this parade from excellent to extravagant? How can you make a parade even more appealing?
In today’s world, the answer is obvious – through the use of social media. If you follow @Macys and #MacysParade on Twitter, you will receive real time updates about the parade as well as the opportunity to join in conversation on which floats, performances, and spectacles are your favorite. You might even get a tweet read on television for all your friends to see! This creates a unique experience that engages the audience to not only watch the parade but to participate as well. This creates a positive user experience that makes the public feel like they are a part of the brand.
With all this inspiration created by viewership, performances, and social media, Macy’s accomplishes its goal to provide quality entertainment while bringing children and families together on this most cherished national holiday.
This atmosphere also subconsciously prepares the public for the start of the holiday shopping season. Did anyone forget that Black Friday is the day after the parade? For Macy’s, one of the world’s largest retail brands, this is exactly what they want. So, is it worth paying the marketing dollars to produce such an extravagant show? The answer is YES.
Why do you enjoy the Macy’s Thanksgiving Day Parade? Share your thoughts on our Facebook page!
By: Peter Mueller
There are a lot of tech startups popping up everywhere these days. While some have been around for some time and just now starting to gain traction, there are many that are fairly new. In keeping with our philosophy of helping emerging startups, we are proud to assist these four, revolutionary concepts in getting to the next level.
With a South Florida home base, these four tech startups are definitely companies to be watching out for.
RealConnex is an online marketplace for commercial real estate professionals.
Founded by a commercial real estate developer with an extensive technology background, this site is taking all the parties involved in a CRE transaction and matching them to deals online. Think LinkedIn meets Match.com for real estate! Recently, RealConnex was recently named one of the top 150 disruptive startup companies in the world and one of 14 most likely to disrupt an industry by Web Summit 14. If you or someone you know is in the commercial real estate industry, sign up is free for a limited time while in beta testing.
Do you know what your PR score is? Most of us don’t but reputation still matters. Public Reputation manages your online reputation across an entire landscape of social media, customer reviews, and online listings. In a world where everyone is online, it’s impossible to manage negative reviews. Whether you are an online business or brick and mortar with several locations, you’ve got a “rep to protect”. Your business can also become PR Verified, letting customers know that you care about the integrity of your business’ reputation.
iGlucose is the next gen in glucose meters. This meter checks your glucose levels and automatically sends a text message or email of your reading to your loved one, caregiver, or physician. Parents will know when and if their child checked their levels and what they are and doctors can keep track of patients. No more recording levels (or not, as most diabetics are non-compliant) or forgetting to test. It is currently going through FDA approval and will be available for purchase soon.
BoatSetter is the “ultimate boat sharing” network. This platform is considered the Airbnb of boats. Here’s are your options: 1. You can offer your boat to be chartered and decide who goes on your boat and at what times. 2. You can charter a boat 3. You can charter a boat with a captain so all you have to think about is having a good time. BoatSetter allows you to discover the world of yachting, sailing, and cruising without the hassle of owning your own boat.
With South Florida becoming a hub for startups, these four tech startups in particular seem to be taking advantage of Florida’s offerings to make an impact on the community as well as disrupting the tech world. We look forward to seeing how these companies continue to succeed and develop.
By: Michelle Esposito
What happens in Dublin…doesn’t stay in Dublin, and for that we need to be grateful.
This past week I attended Web Summit 2014, a global conference “where the tech world meets”.
The New York Times calls it “the grand conclave of the tech industry’s high priests” and it lived up to the warm accolade.
What started in 2010 as an informal meeting of 450 members of the tech community collecting together in Dublin has blossomed into an event of 20,000 plus attendees, 100 plus countries, 500 speakers and 1,000 plus journalists.
Now, each year, Dublin becomes the international tech capital for three days.
The conference’s mission is to bring together the global tech community to examine, refine, and, quite often, redefine the impact technology has on businesses and their often-complex societies worldwide.
Once again, it delivered.
One story circulating was the success of Uber, who received a $26 million investment over a pint of Guinness at a previous Web Summit, serving as a clear indication of just how important this conference is.
So, besides the Guinness and Jameson Irish Whiskey, why was On the Ball at the event? I am glad you asked.
RealConnex, one of the partner companies in our portfolio, was named among the top 150 disruptive startup tech companies in the world.
We were invited to Dublin to participate in the SMART program and showcase how this new platform was going to revolutionize the real estate industry; much the same way Apple disrupted the way we listen to music by inventing the iPod.
RealConnex is an online marketplace for commercial real estate professionals – matching them to capital, lenders, JV’s, services, opportunities, and each other in real time. Matching is supported by a set of integrated, CRM, networking, and business development tools.
Throughout the three days we engaged in what amounted to mini-pitches to anyone from potential investors, strategic partners, media, students, etc. All parts exciting, engaging, and exhausting.
We were in company as well as surrounded by other great entrepreneurs and ideas.
One that really stood out to me was a company called PLEY, which has created a Netflix type model for Lego toys where you subscribe and, each month, rent a new Lego unit.
Not only is this company fascinating, but validating, as they managed to raise SEVEN MILLION to continue to grow their company.
Another disrupting business is RINGLY, which creates beautiful, smart jewelry and accessories that keep you effortlessly connected to the things that matter most. Their core belief is that technology can be more discreetly integrated into our lives.
The massive event was filled with great design, great names, and even greater services.
Finally, each day’s end led to what they called “Night Summit,” which included music, food, drink, and socializing.
This was an incredible event on a multitude of levels. Above all, my number one take away is this…
Even with all the technology swirling around us it is still all about the people. This is justified by one of the many new contacts we met, a gentleman named Tarek Issa. Another entrepreneur like myself, Tarek lives and works in Paris, and will now become a collaborative partner for us.
Watch out, we are going global!
More information on the attendees within the START program at Web Summit 14 can be found here.
To learn more about RealConnex (you can currently sign up for free!) click here.
BY GIANA PACINELLI
When you hear about or see a diabetic, what is the first symptom or characteristic that comes to mind? It is likely to assume that the answer will drastically vary from person to person and most responses will be unrealistic or exaggerated.
Hosted by the American Diabetes Association (ADA), November is considered to be the official Diabetes Awareness Month with World Diabetes Day being November 14. While there is an obvious correlation between October and Breast Cancer Awareness, Diabetes Awareness Month and November do not receive the same popularity. Despite this, nearly 30 million children and adults in the US alone have been diagnosed with diabetes. What’s more, almost seven million people with diabetes have not yet been diagnosed. Raising awareness of this ever-growing disease is one of the main efforts behind American Diabetes Month (ADM) and the ADA. Throughout the month, programs go on within the country focused on gaining national attention on issues surrounding diabetes and the millions impacted by the disease.
What many do not understand is that there are three types of diabetes. While a healthy diet and exercise can be a preventative action against diabetes, in some cases, it is unavoidable and hereditary. The stigma that a diabetic is someone who is overweight is incredibly incorrect.
Additionally, while many believe that diabetes is simply maintaining glucose levels, it has far more serious risks. Two-thirds of diabetics die prematurely from stroke or heart disease. The life expectancy of a person with diabetes is approximately five to ten years shorter than the average person’s.
This cause hits close to home for the team here at On The Ball as one of our clients is iGlucose, a smart meter that automatically sends glucose readings via text message to family members, caregivers, or physicians. While serving this client for almost a year now, the research, focus groups, and interactions with diabetics have had a major impact on our opinions and knowledge of diabetes and awareness of how much of the world has a misleading view on the lifelong disease.
The Call to Action
For the month of November, we are focusing our social media efforts on teaching others about diabetes through iGlucose’s social channels. In order to help raise awareness, we are asking each person in our network to commit one action to help us raise awareness in honor of Diabetes Awareness Month. Whether you share an iGlucose Facebook post, inquire on more information on diabetes, or attend an event, if we can raise diabetes awareness in one additional person we can feel productive. Every 19 seconds, someone is diagnosed with diabetes. With your support, we can continue to fight back. If you would like to join an event, we highly recommend Tour de Cure South Florida, a day where cyclists of all levels join forces in the fight to Stop Diabetes and raise funds for diabetes research and education in support of the American Diabetes Association. If you are not based in South Florida, you can find a tour in your area here. To find out more on iGlucose, visit their: website, Facebook, Twitter, Pinterest, and Google+.
Remember, finding the cure starts with awareness.
BY AZIEL SHEA
Here at On The Ball, a digital social media marketing firm, we rely heavily on multiple platforms of technology that have great advantages for digital marketing across the board. Being in the digital space, we rely heavily on multiple forms of technology, which has its advantages and disadvantages. In today’s society, both personal and in business, we have become very dependent on technology in a short amount of time. The question is where do we draw the line when it comes to technology?
Dependence on technology has become the norm and it is seen as taboo if people are not using it. Without technology everyday living would be difficult. There isn’t a day that goes by that a person doesn’t talk on their cell phones, drive a car, or utilize some type of electronic machine. Technology has completely taken over people’s lives and they don’t even realize it.
As with most disruptive innovations, there is a positive and negative perspective. There are limitless opportunities for these modern advancements as much as there are privacy issues. The newest of these technology fads is in wearable tech. On one side, it would be convenient to be told that you are about to enter traffic in your way to work, with a detour on how to avoid it. On the other side, you can be exposed to even more advertising overload. How American consulting firm PWC describes it, with wearable tech, “…brands could even tap body cues to tailor messaging. Sensor revealing that you’re thirsty? Here’s a coupon for smart water. Low on vitamins? Flash this for $1 off your favorite vitamin-loaded juice product.”
From the NFL to Apple and Google, this newest technological advancement has created a fresh medium for their consumers to become even more attached to technology. What we are trying to determine is, how much is beneficial and how much is too much?
This NFL season, new radio-frequency identification (RFID) transmitters have been placed inside the shoulder pads of each player to capture precise location measurements, in real-time, during the football game. The information is then used to calculate statistics such as position, speed, and distance. For the first time, this technology allows the NFL to accurately capture real-time statistics, such as total distance run, and gain instant feedback into the action on the field. This type of wearable tech could also provide fantasy football players unbelievable information. However, an appeal of watching sports games is the natural feel of it. When players are being tracked and targeted like robots there is a potential of taking away from that impression, which is why MLB has taken the stance away from wearable tech.
Additionally, the recent introduction of Google Glass has been since as a revolutionary step towards medical discovery and more effective and efficient surgical procedures. On the other side, many view it as intrusive. This has led to issues such as fights at bars and even getting pulled over by police. Wearers of the Google Glass seem to be in their own Virtual Reality. While looking at the sky, it gives you the weather. When you’re walking or driving down the street, directions where you’re heading appear in your field of vision. This technology allows for never-ending stream of data to our senses, which make our society even more distracted than it already is. It’s more supplementary than complementary. Data is persistent rather than dismissible. In many cases, the data becomes central to how we interact with each other and objects around us.
This new wave of wearable tech is pushing the boundaries of human target advertising. Society as a whole will soon face the decision of how much personal information they are willing to provide and how much is taken without permission. This opens up consumers to even more privacy issues than targeting what we recently searched on Google. This is most recently seen with the hacking into celebrities’ private photos and Target’s information database.
A boundary line has to be drawn, but where does the line start? As a digital social media marketing firm having user information provides us the proper data to run successful Facebook Ad campaigns. Innovation isn’t everything, however, in a world where technology is consuming anything – how does one not evolve with it?
What are your thoughts on wearable tech? Share your opinion on our Facebook page!