People often say motivation doesn't last. Neither does bathing—that’s why we recommend it daily.
Arrangemenship is the art of knowing who to meet, when to meet, and what to say to develop meaningful relationships for our clients.
It’s all about knowing how to connect the dots……
The Big Think is an interactive deep dive into all aspects of your business that is designed to uncover strengths, weaknesses, and opportunities specific to your company and brand. On The Ball will create a written action plan following The Big Think strategy session.
Copywriting can be done for press releases, websites, and collateral materials such as sell sheets,…
Copywriting can be done for press releases, websites, and collateral materials such as sell sheets, decks, pamphlets, labels, and anything used to relay your message.
Design is used to create logos, websites, banners, collateral materials, social media assets, and anything…
Design is used to create logos, websites, banners, collateral materials, social media assets, and anything used to represent your brand.
Rebranding is creating a new identity for your brand or product by giving it either a logo, design, sales/social media strategy or a combination thereof.
When you need quality video for your executive publications. Call us for a quote.
Sales training is a valuable tool offered to companies looking to support…
Sales training is a valuable tool offered to companies looking to support current or new sales people to help them and the company grow.
Speaking is offered for any message, motivation, or mentoring you would like to extend in your company or event.
Social media is managed by our team to bring awareness to your brand and develop engaging relationships with your existing and new customers.
We believe in "skin in the game"
A wholly owned subsidiary of On The Ball, A smart way to communicate a message…
The newest and most innovative retail concept, by serial entrepreneur Warren Struhl, where digital photos…
A new product entry that eliminates smells at the source with its odor-break technology. We…
A new product started by a career businesswoman with the opportunity to seize the marketplace.…
From concept development to implementation resulting in equity partnership Sheets® are paper-thin, individually wrapped pocket-sized…
A wholly owned subsidiary of On The Ball, A smart way to communicate a message using customized books.
On the Ball took a taste of our own medicine by launching a health and beauty company in 2009, called PureSuasion. Our first product is an eyelash growth stimulator in the same category as Latisse. The Agency named the company and the product, and created an entire marketing plan, including logos, packaging, web site, distribution and PR.
The newest and most innovative retail concept, by serial entrepreneur Warren Struhl, where digital photos come to life by turning them into physical art. We provided strategic development and partnerships resulting in equity partnership.
A new product entry that eliminates smells at the source with its odor-break technology. We did a complete re-branding with new name, logo, design, social media, and strategic sales development resulting in equity partnership.
A B to C idea born out of the relationship with B to B company USA RAD, a leader in the tele-medicine space. We provided new logo, social media, and strategic development in the marketplace, resulting in equity partnership.
A new product started by a career businesswoman with the opportunity to seize the marketplace. We did naming, logo, design, website design, manufacturing and sourcing, social media, video, and strategic sales development resulting in equity partnership.
From concept development to implementation resulting in equity partnership
Sheets® are paper-thin, individually wrapped pocket-sized strips. No cans. No bottles. Simply place on tongue and your problem dissolves. How? Sheets® are packed with nutrients/vitamins and other active ingredients that, when placed on tongue, will begin to dissolve allowing for easy digestion.
We provided an end-to-end solution including naming, logo, design, website design, manufacturing and sourcing, and sales for a retired entrepreneur who wanted to gain access to the Home Goods market, resulting in equity partnership.
The key is to keep company only with people who uplift you, whose presence calls forth your best.
It's all about the people!
VP of Sales
This can be you.
ADDRESS: 7803 SW 6TH COURT, PLANTATION FL 33324
CONTACT: 954.332.2200 | GETONTHEBALL@OTBTHINK.COM
South Florida's Favorite Networking Event
Eat : Drink : Think is The Premier place to network your business to the next level. Created in December by On The Ball Marketing, Eat : Drink : Think connects the dots for networking in business. We open the doors for small business owners, CEO’s, COO’s and Executives to connect with each other to help grow business.
The Ft. Lauderdale event is hosted at the O Lounge, inside the YOLO Restaurant complex at 333 East Las Olas Boulevard, Fort Lauderdale, FL 33301. Guests can attend the event at no cost for registration and will receive complimentary hors d’oeuvres from 5:30pm to 8:00pm every last Tuesday of each Month. There is a cash bar on hand and dress attire is business casual.
Eat : Drink : Think offers the perfect opportunity for local business and community leaders to connect with other businesses in the same market. Instead of pairing with people in the same industry, here you pair with people in different industries. This allows you to make connections where you normally wouldn’t. Instead of a lengthy presentation or boring dinner at a table, Eat : Drink : Think is a full blown networking event. People stand, connect and share business cards and stories.
To join Eat : Drink : Think, simply submit your Name, Company and the names of your Guests and Their companies to: firstname.lastname@example.org
This allows us to have your name added to the email list and your name tag reserved when you RSVP. You will receive all emails related to the invite including each month’s invite. We also encourage everyone to connect with us by liking us on Facebook or joining the group on LinkedIn.
Facebook: Eat : Drink : Think -Facebook
LinkedIn Group: Eat : Drink : Think -LinkedIn
Contact Zack Stein, the Event Manager with On The Ball Marketing by sending him an email: email@example.com
Using social media to communicate to the world
There are a lot of tech startups popping up everywhere these days. While some have been around for some time and just now starting to gain traction, there are many that are fairly new. In keeping with our philosophy of helping emerging startups, we are proud to assist these four, revolutionary concepts in getting to the next level.
With a South Florida home base, these four tech startups are definitely companies to be watching out for.
RealConnex is an online marketplace for commercial real estate professionals.
Founded by a commercial real estate developer with an extensive technology background, this site is taking all the parties involved in a CRE transaction and matching them to deals online. Think LinkedIn meets Match.com for real estate! Recently, RealConnex was recently named one of the top 150 disruptive startup companies in the world and one of 14 most likely to disrupt an industry by Web Summit 14. If you or someone you know is in the commercial real estate industry, sign up is free for a limited time while in beta testing.
Do you know what your PR score is? Most of us don’t but reputation still matters. Public Reputation manages your online reputation across an entire landscape of social media, customer reviews, and online listings. In a world where everyone is online, it’s impossible to manage negative reviews. Whether you are an online business or brick and mortar with several locations, you’ve got a “rep to protect”. Your business can also become PR Verified, letting customers know that you care about the integrity of your business’ reputation.
iGlucose is the next gen in glucose meters. This meter checks your glucose levels and automatically sends a text message or email of your reading to your loved one, caregiver, or physician. Parents will know when and if their child checked their levels and what they are and doctors can keep track of patients. No more recording levels (or not, as most diabetics are non-compliant) or forgetting to test. It is currently going through FDA approval and will be available for purchase soon.
BoatSetter is the “ultimate boat sharing” network. This platform is considered the Airbnb of boats. Here’s are your options: 1. You can offer your boat to be chartered and decide who goes on your boat and at what times. 2. You can charter a boat 3. You can charter a boat with a captain so all you have to think about is having a good time. BoatSetter allows you to discover the world of yachting, sailing, and cruising without the hassle of owning your own boat.
With South Florida becoming a hub for startups, these four tech startups in particular seem to be taking advantage of Florida’s offerings to make an impact on the community as well as disrupting the tech world. We look forward to seeing how these companies continue to succeed and develop.
By: Michelle Esposito
What happens in Dublin…doesn’t stay in Dublin, and for that we need to be grateful.
This past week I attended Web Summit 2014, a global conference “where the tech world meets”.
The New York Times calls it “the grand conclave of the tech industry’s high priests” and it lived up to the warm accolade.
What started in 2010 as an informal meeting of 450 members of the tech community collecting together in Dublin has blossomed into an event of 20,000 plus attendees, 100 plus countries, 500 speakers and 1,000 plus journalists.
Now, each year, Dublin becomes the international tech capital for three days.
The conference’s mission is to bring together the global tech community to examine, refine, and, quite often, redefine the impact technology has on businesses and their often-complex societies worldwide.
Once again, it delivered.
One story circulating was the success of Uber, who received a $26 million investment over a pint of Guinness at a previous Web Summit, serving as a clear indication of just how important this conference is.
So, besides the Guinness and Jameson Irish Whiskey, why was On the Ball at the event? I am glad you asked.
RealConnex, one of the partner companies in our portfolio, was named among the top 150 disruptive startup tech companies in the world.
We were invited to Dublin to participate in the SMART program and showcase how this new platform was going to revolutionize the real estate industry; much the same way Apple disrupted the way we listen to music by inventing the iPod.
RealConnex is an online marketplace for commercial real estate professionals – matching them to capital, lenders, JV’s, services, opportunities, and each other in real time. Matching is supported by a set of integrated, CRM, networking, and business development tools.
Throughout the three days we engaged in what amounted to mini-pitches to anyone from potential investors, strategic partners, media, students, etc. All parts exciting, engaging, and exhausting.
We were in company as well as surrounded by other great entrepreneurs and ideas.
One that really stood out to me was a company called PLEY, which has created a Netflix type model for Lego toys where you subscribe and, each month, rent a new Lego unit.
Not only is this company fascinating, but validating, as they managed to raise SEVEN MILLION to continue to grow their company.
Another disrupting business is RINGLY, which creates beautiful, smart jewelry and accessories that keep you effortlessly connected to the things that matter most. Their core belief is that technology can be more discreetly integrated into our lives.
The massive event was filled with great design, great names, and even greater services.
Finally, each day’s end led to what they called “Night Summit,” which included music, food, drink, and socializing.
This was an incredible event on a multitude of levels. Above all, my number one take away is this…
Even with all the technology swirling around us it is still all about the people. This is justified by one of the many new contacts we met, a gentleman named Tarek Issa. Another entrepreneur like myself, Tarek lives and works in Paris, and will now become a collaborative partner for us.
Watch out, we are going global!
More information on the attendees within the START program at Web Summit 14 can be found here.
To learn more about RealConnex (you can currently sign up for free!) click here.
BY GIANA PACINELLI
When you hear about or see a diabetic, what is the first symptom or characteristic that comes to mind? It is likely to assume that the answer will drastically vary from person to person and most responses will be unrealistic or exaggerated.
Hosted by the American Diabetes Association (ADA), November is considered to be the official Diabetes Awareness Month with World Diabetes Day being November 14. While there is an obvious correlation between October and Breast Cancer Awareness, Diabetes Awareness Month and November do not receive the same popularity. Despite this, nearly 30 million children and adults in the US alone have been diagnosed with diabetes. What’s more, almost seven million people with diabetes have not yet been diagnosed. Raising awareness of this ever-growing disease is one of the main efforts behind American Diabetes Month (ADM) and the ADA. Throughout the month, programs go on within the country focused on gaining national attention on issues surrounding diabetes and the millions impacted by the disease.
What many do not understand is that there are three types of diabetes. While a healthy diet and exercise can be a preventative action against diabetes, in some cases, it is unavoidable and hereditary. The stigma that a diabetic is someone who is overweight is incredibly incorrect.
Additionally, while many believe that diabetes is simply maintaining glucose levels, it has far more serious risks. Two-thirds of diabetics die prematurely from stroke or heart disease. The life expectancy of a person with diabetes is approximately five to ten years shorter than the average person’s.
This cause hits close to home for the team here at On The Ball as one of our clients is iGlucose, a smart meter that automatically sends glucose readings via text message to family members, caregivers, or physicians. While serving this client for almost a year now, the research, focus groups, and interactions with diabetics have had a major impact on our opinions and knowledge of diabetes and awareness of how much of the world has a misleading view on the lifelong disease.
The Call to Action
For the month of November, we are focusing our social media efforts on teaching others about diabetes through iGlucose’s social channels. In order to help raise awareness, we are asking each person in our network to commit one action to help us raise awareness in honor of Diabetes Awareness Month. Whether you share an iGlucose Facebook post, inquire on more information on diabetes, or attend an event, if we can raise diabetes awareness in one additional person we can feel productive. Every 19 seconds, someone is diagnosed with diabetes. With your support, we can continue to fight back. If you would like to join an event, we highly recommend Tour de Cure South Florida, a day where cyclists of all levels join forces in the fight to Stop Diabetes and raise funds for diabetes research and education in support of the American Diabetes Association. If you are not based in South Florida, you can find a tour in your area here. To find out more on iGlucose, visit their: website, Facebook, Twitter, Pinterest, and Google+.
Remember, finding the cure starts with awareness.
BY AZIEL SHEA
Here at On The Ball, a digital social media marketing firm, we rely heavily on multiple platforms of technology that have great advantages for digital marketing across the board. Being in the digital space, we rely heavily on multiple forms of technology, which has its advantages and disadvantages. In today’s society, both personal and in business, we have become very dependent on technology in a short amount of time. The question is where do we draw the line when it comes to technology?
Dependence on technology has become the norm and it is seen as taboo if people are not using it. Without technology everyday living would be difficult. There isn’t a day that goes by that a person doesn’t talk on their cell phones, drive a car, or utilize some type of electronic machine. Technology has completely taken over people’s lives and they don’t even realize it.
As with most disruptive innovations, there is a positive and negative perspective. There are limitless opportunities for these modern advancements as much as there are privacy issues. The newest of these technology fads is in wearable tech. On one side, it would be convenient to be told that you are about to enter traffic in your way to work, with a detour on how to avoid it. On the other side, you can be exposed to even more advertising overload. How American consulting firm PWC describes it, with wearable tech, “…brands could even tap body cues to tailor messaging. Sensor revealing that you’re thirsty? Here’s a coupon for smart water. Low on vitamins? Flash this for $1 off your favorite vitamin-loaded juice product.”
From the NFL to Apple and Google, this newest technological advancement has created a fresh medium for their consumers to become even more attached to technology. What we are trying to determine is, how much is beneficial and how much is too much?
This NFL season, new radio-frequency identification (RFID) transmitters have been placed inside the shoulder pads of each player to capture precise location measurements, in real-time, during the football game. The information is then used to calculate statistics such as position, speed, and distance. For the first time, this technology allows the NFL to accurately capture real-time statistics, such as total distance run, and gain instant feedback into the action on the field. This type of wearable tech could also provide fantasy football players unbelievable information. However, an appeal of watching sports games is the natural feel of it. When players are being tracked and targeted like robots there is a potential of taking away from that impression, which is why MLB has taken the stance away from wearable tech.
Additionally, the recent introduction of Google Glass has been since as a revolutionary step towards medical discovery and more effective and efficient surgical procedures. On the other side, many view it as intrusive. This has led to issues such as fights at bars and even getting pulled over by police. Wearers of the Google Glass seem to be in their own Virtual Reality. While looking at the sky, it gives you the weather. When you’re walking or driving down the street, directions where you’re heading appear in your field of vision. This technology allows for never-ending stream of data to our senses, which make our society even more distracted than it already is. It’s more supplementary than complementary. Data is persistent rather than dismissible. In many cases, the data becomes central to how we interact with each other and objects around us.
This new wave of wearable tech is pushing the boundaries of human target advertising. Society as a whole will soon face the decision of how much personal information they are willing to provide and how much is taken without permission. This opens up consumers to even more privacy issues than targeting what we recently searched on Google. This is most recently seen with the hacking into celebrities’ private photos and Target’s information database.
A boundary line has to be drawn, but where does the line start? As a digital social media marketing firm having user information provides us the proper data to run successful Facebook Ad campaigns. Innovation isn’t everything, however, in a world where technology is consuming anything – how does one not evolve with it?
What are your thoughts on wearable tech? Share your opinion on our Facebook page!
BY MICHAEL PETRUS
When a company is launched, there is a heavy focus around building a defined brand image. Brands such as Apple and Starbucks are idolized for their success of creating more than just a logo, but a perception in the mind of a consumer. What is often overlooked, however, are the importance of building your own personal brand. Personal brands allow individuals to leverage their unique value proposition to exploit their success in multiple facets. Some personal brands to admire are those of Madonna, Steve Jobs, and Lebron James.
When you hear the name Lebron James which perception comes to mind? In the short time that the Miami Heat champion has returned home to the Cleveland Cavaliers Lebron James has successfully done what many fail to do. He has altered his personal brand image, rebranding the king.
When Lebron James decided to take his talents to South Beach, it was an announcement that would eventually make him polarizing. What was most interesting about this decision was the way in which he decided to reveal his departure from Cleveland.
One season after he had dealt with the backlash from fans and media, James was noted in many interviews saying that he could have handled the announcement differently.
Fast forward to this past 2014 summer, where James was once again faced with making a decision that would have significant impact on the basketball world as well as his brand image. Lets just say we all received a crash course in rebranding courtesy of the Lebron James camp.
Taking a look at the strategy deployed by Lebron’s team from the second announcement in comparison with the first gives us an understanding of how rebranding can have a positive and rewarding outcome on your brand, when done correctly.
This time around, Lebron decided to make his big announcement through a well-respected and trusted source, Lee Jenkins of Sport Illustrated. Jenkins not only works for a credible, industry-related news outlet, but Lebron has a great relationship with him and he know Jenkins would understand how to protect the Lebron James brand in the present and future. Jenkins used an essay style “coming-out” for Lebron in a way that he could address his fans intimately and free of any interruption from the media.
Lebron addressed many of the questions he knew he probably would have to address in days to come from the media. Why did you leave? Was it the players? Was it the coaching? Was it the front office?
He chose to take this opportunity to quiet the conspiracies and answer these questions as explicitly as possible, leaving little to bicker about.
“I’m Coming Home.”
Despite the harsh comments and attitudes toward Lebron from fans and media when he decided to become part of the Heat organization, this time, the champion claimed he was returning home. Who could be offended with a soldier wanting to go back to his roots? Lebron was in search of the ultimate prize, learned how to achieve it in Miami, and now wants to take that experience back to his sanctuary.
Using this shift in rebranding the king to their advantage, Beats by Dre recently released a commercial with Lebron “re-establishing” himself within the community and school he was once a very big part of.
On The Ball Marketing is typically faced with the challenge of branding a business as well as the face of the business. With On The Ball, Principal Thinker Steve Nudelberg uses his personal branding to build the business while creating himself as a thought leader in the entrepreneurial space. Understanding what your message is and how to properly execute the delivery of that message, brand or personal, is where OTB is able to make its greatest impact on our client’s businesses.
We all know how the first decision played out and how Lebron was able to silence his haters by performing at such a high level. But it also came with a high price tag. Throughout his entire stint with the Miami Heat he had to carry a heavy load of criticism from many channels.
Lebron looks as if he’s been able to put Miami behind him and focus on his new team in the pre-season. With the upcoming regular season around the corner, we will watch how his latest decision will play out personally and professionally.
One thing is for certain this time around, his determination on how to handle “the decision” was more thought-out and executed more tastefully, making his shift in rebranding the king much more well received.
Do you think Lebron was able to shift his brand image successfully? Share your thoughts on our Facebook page!
BY GIANA PACINELLI
The Starbucks Experience
If you are a coffee drinker, it is safe to say you have a favorite coffee shop. If your favorite coffee shop is not a Dunkin Donuts or a Starbucks, it is likely to assume you still have a preference between the two coffee giants. The team at On The Ball has been notorious for being on Team Starbucks. In fact, before we had an office, our first major clients were signed while working out of a Starbucks. While we worked, we could study the people who entered in and out of Starbucks. Some would indeed come in to grab a quick cup of coffee, but most were there for more: a first date, a study session, a work meeting, a break away from the chaos of the world, regardless, it was a purpose that was more than a cup of coffee. From a marketing standpoint, it was clear that Starbucks offered a unique experience than other coffee shops, and other businesses, strive for.
This experience is so successful; Principal Thinker Steve Nudelberg has begun challenging people in his sales training to have 50 cups of coffee. That is, have 50 coffee dates with 50 individuals in order to ultimately grow your network and sales, all encompassed around a casual meeting over a cup of coffee.
The Starbucks Campaign
Two weeks ago, Starbucks launched an advertising campaign called “Meet Me at Starbucks.” The campaign doesn’t focus on products, like advertisements typically do. Instead, it focuses on the customer experience, that more than coffee feeling that you get from being at a Starbucks. The brand chronicles a day in the life of Starbucks through a mini-documentary, shot in 59 different stores in 28 countries in the same 24-hour period. The ambitious endeavor produced 220 hours of footage, featuring stories from a hearing-impaired group meeting to a scrapbooking party. A condensed, 60-second spot began airing in the US last week, with a YouTube homepage takeover that launched on Oct. 1.
Starbucks spokesperson Linda Mills says that the campaign is expected to be ongoing, with the potential for individual markets to air their own TV spots. Besides the TV ad and YouTube channel, the campaign will also include display ads along with Instagram hashtag #HowWeMet, with Starbucks encouraging customers to take photos illustrating how people have met. “Meet Me at Starbucks” will also be present on Twitter and Tumblr.
The Starbucks Success
Starbucks has rarely focused their marketing efforts on advertising. They have strived to be a more holistic, word-of-mouth driven brand. In fact, until 2007 they had never had a national TV campaign. Instead, Starbucks focused their efforts on that connection between the brand and their customers – whether it be their music store, free WiFi, customer rewards card, even their trained, brand ambassadors (i.e. Starbucks baristas).
The “Meet Me at Starbucks” campaign is more than just an advertising push; it continues to strengthen that connection that has been brewing since Starbucks’ early beginnings. It is this customer-brand connection that On The Ball strives to create for every one of our clients. Although we no longer work out of Starbucks, it is still a staple meeting point for prospect and client meetings. Although you may disagree with Starbucks prices or are simply not a coffee drinker, you cannot mistake the connection and the presence that Starbucks as a brand has successfully created on a global level. As we at On The Ball continue to develop our marketing efforts the Starbucks brand will serve as a role model for how to elevate future brands with that unique customer experience.
What do you think of Starbucks unique marketing campaign? Share your thoughts on our Facebook page!
BY GIANA PACINELLI
The Truth About the eBooks vs. Print Debate
When I was a child, I was the definition of a bookworm. I read in my bed, at school, even at the kitchen table. My parents had to limit me to ten books a week just to ensure I’d get some form of social interaction. At the time, I actively sought out learning new things. Nothing felt more comfortable to me then the crisp pages of a new book with a new story to tell. As I grew up (and, thankfully, developed a more social personality), my reading techniques evolved as well and I began to find more convenient ways to sneak in a few pages. Now, I can read on my phone, my tablet, or my computer. While these things are more convenient, I often found myself yearning to flip a page, highlight a unique thought, or fold a page over to examine how much I had left to read.
How has the switch from paper to electronic changed the way we read and comprehend?
In this digital age, we have become totally dependent and connected to our screens, including the way we read. Magazines, newspapers, and novels are all available on a screen.
However, have you ever thought about how the manner in which we read changes the way we read?
Studies have been done recently to explore the effect digitization has on our memory. Anne Mangen, a researcher from Norway’s Stavanager University, asked 72 Norwegian 10th-graders to read text from a piece of paper or from a computer screen. In the end, those who read the hard copy version excelled higher on a reading comprehension test.
Other studies have suggested that people comprehend less when they read on a screen because screen reading is more physically and mentally demanding than reading on paper. Additionally, when you read, you create a mental representation of the text in which meaning is fastened to structure. In contrast, e-readers and smartphones interfere with navigation of the text and restrain readers from mapping the story in their minds.
Here are five other reasons you should consider ditching your e-reader:
1. You don’t have to turn off your book on a plane
2. You can read a paperback in the sun (and bathtub)
3. You can’t get an e-book signed
4. Hardcopy books don’t die
5. You can scribble your thoughts on the side to reflect on later
Sometimes, you don’t want an app for that!
That is why On The Ball created the company, On The Book, to encourage businesses to give their employees the gift of reading, with a personal touch. On the Book has the ability to take any published book and customize it to deliver your corporate message. This holiday season, with your book order you will receive a FREE gift box with every book.
Can you think of another reason why you prefer real books to eBooks? Share your thoughts on the eBooks vs. print debate with us on our Facebook page!
BY CHRISTINA MEYER
Millions of expensive ads get ignored everyday.
Predicting the effectiveness of an ad is almost impossible. Even to the greatest of marketers, there is mystery and awe behind videos and memes that go viral on the Internet.
If predicting ad success were possible, there would be agencies solely in the business of making viral videos. Making only #1 best-selling books would also be big business (and we won’t go into politics and honest rating systems in this blog post).
Businesses who are eager to boost sales must first take the risk of deciding to advertise and then increase their chances of seeing results by hiring an effective advertiser.
Impressive portfolios and track records hold weight, but knowing the qualities of an effective advertiser can help a businesses hire the right agency confidently.
Finding the Right Advertiser for Your Business
Want to reach the heart of your audience and get chosen amidst the noisy world of ordinary ads?
Before you commit to advertising your service, product, or brand, read these 7 qualities to look for in an effective advertiser:
Look for an advertiser with the conviction to sell your product no matter what medium or platform they use to get your message to the masses.
Effective advertisers are intuitive and artistic but they should not be “prima donnas” who aren’t taking your success into consideration. For a business, it’s still always about the bottom line!
Great advertisers also understand their craft and believe in their work.
If you’re having a hard time letting go of an idea that they don’t agree with, don’t be surprised if they give you a little pushback and stick to their convictions on what they believe is the right message for your product or service.
Remember, they’re the experts at what they do just like you’re the expert at what you do.
You can’t measure interesting. Ever walk through an art museum with a friend and realize you may both gravitate to different pieces, while at the same time both wonder how some art ever becomes famous?
An artist has a unique ability to connect with the human soul and this can’t be taught.
Art comes in many forms—there’s even an art to science!
It’s mysterious, immeasurable, and sometimes suspicious. But it’s completely human, different, and it grabs the attention of those it will resonate with the most—that’s what every business wants to achieve when finding the right buyer.
3. Detailed Knowledge of the Product
Every entrepreneur knows the importance of the “elevator pitch.” Creating a concise, effective pitch for those elevator moments requires intimate and thorough knowledge of their business.
Apple products almost sell themselves these days; but without intimate knowledge of product design and user experience any advertisement would remain disconnected from both the product and the audience. The message would be cold, bland, and lack creativity at best.
Of course, no one wants to work with a dishonest person. And this is exactly why you need an advertiser who will be honest about your product in your ads.
Honesty in advertisements should naturally follow intimate knowledge of the product.
Gimmicks, tricks, and marketing ploys might catch attention but they likely won’t sell your product and generate repeat customers.
A recent commercial advertising Beats by Dre, featuring Serena Williams, is honest about what the product does. The artistry and humanness of the message leaves you feeling connected to Serena’s experience and easily imagining one similar for yourself.
If you believe your product or service deserves a place in the market and that it has the power to improve lives — don’t settle on the status quo.
An excellent advertiser has the ability and desire to influence and promote different, and better, thinking in the world.
Marketing research is useful but can sometimes get in the way of innovation.
American Ad Legend, Bill Bernbach, said,
“Research can be dangerous. It should give you facts and not make judgments for you… We are too busy measuring public opinion that we forget we can mold it.”
Mere logic will rob us of change, progress, and increased effectiveness.
A desirable advertiser is self-aware, knows how to sense a potentially good (or bad) thing down in their gut, and knows that he doesn’t (and can’t) know everything!
If an advertiser has good intuition then he or she can better tap into the emotions of your audience and their intuitive response to your ads.
An advertiser should have an understanding of how your audience reads or listens so as to create a message in the right context. Essentially, your advertiser should have a good perception of your audience’s perception!
Creativity in the purest definition of the word is at the core of an advertiser worth hiring.
Ready to Jump in the Water of Marketing and Advertising?
On The Ball invests time and talent in emerging businesses to help them grow. Let our creative team show you our advertising chops! Give us a call at 954.332.2200.
BY GIANA PACINELLI
Football season is finally upon us. But if you think about it, did it ever really end?
This year, the NFL draft was pushed back from its regular April start date to two weeks later in May. The NFL attributed this to a “scheduling conflict” with Radio City Music Hall.
Although this may have been the case, moving the draft also extended the relevance of the NFL by two weeks. In turn, the extension provided two extra weeks of advertising dollars as well as two more weeks of work for agents, scouts, and sports writers.
Ironically enough, the NFL is planning to keep the draft in its’ May slot.
Though the Super Bowl was this past February, marking the official end of the 2014 NFL season, adding an NFL event to May granted sports fans a full 12 full months of football content.
September – December Regular Season
January – Post Season
February – Super Bowl/NFL Combine
March – New league year/Free agency begins
April – NFL 2014 Schedule Released
May – NFL Draft, Deadline for restricted free agents
June – OTA offseason workouts
July – Mandatory minicamps
August – Preseason
This strategy, from a marketer’s perspective, screams passive marketing.
What’s Passive Marketing and Why Does it Work for the NFL?
With every business, it is necessary to utilize both active and passive marketing with your clientele.
Passive marketing reaches the customer through strategic positioning and customer service. For example, a monthly newsletter or a personal birthday card are both effective methods of this marketing method.
In the NFL’s case, by “touching” their audience on a monthly basis they continue to stay relevant in their audience’s mind all year round. It keeps them connected and excited for the upcoming season, almost as if the NFL is hosting a new event each month for football lovers to look forward to.
In turn, it also means more money for the league. The simple strategy of routinely touching your audience is both effective and efficient in sustaining your client’s business and loyalty as well as your piece of their wallet. We should all take notes from the NFL’s playbook and follow suit.
When we review the NFL’s passive marketing touches, do you think they exhausted their audience? On the contrary, the NFL managed to sustain audience interest during their typically slow season.
With the 2015 NFL season creeping in, would anyone mind another 12 months of football?
Successful Businesses Market Well – Start Now
Implementing the right marketing method could mean added revenue for your business with a strategy you might not have considered before.
Ready to determine the best marketing method for your business? We’re here to help! Call 954-332-2200.
Against all Odds: Why the Product Launch Matters Most
An invention’s survival comes from its product launch. Richard C. Levy*, inventor of the Furby, says that the “marketing of it, getting it together, and getting it out” makes up 90 percent of an original idea’s efforts that lead to success.
Inventor, Ben Atkin, developed the recently launched iGlucose meter: a smart, compact glucose meter that automatically sends glucose readings via text message or email to a diabetic’s family members, caregivers or physicians.
After development, Ben needed help bringing this valuable healthcare product to market and that’s where being referred to Steve Nudelberg proved vital.
We recently had the pleasure of interviewing our very own Steve Nudelberg, Principal of On The Ball Marketing, on how he was able to help Ben with the necessary “90% effort” of bringing iGlucose to market.
The iGlucose Product Launch: How Steve Nudelberg Helped
Question: How did iGlucose become a client of On The Ball?
Steve: At On The Ball, we firmly believe in the power of our relationship network. In this case, we helped bring another health related product to market, called Verichip, and their CEO referred us to Benjamin Atkin.
One of the most important ingredients is chemistry. After meeting with Ben it was clear we had a bond on both a personality and business. Additionally, we shared a real excitement for technology that will alter how diabetics take care of themselves.
Question: What makes On The Ball and iGlucose a good fit?
Steve: iGlucose, like many other startups, was in need of a tremendous amount of resources: everything from branding and packaging, to distribution. On The Ball specializes in helping these emerging companies by offering specific resources that they would not be able to afford in other cases.
We help products and businesses like iGlucose in a 3-fold manner:
In any early stage company, revenue is important. We help emerging companies generate pre-revenue through impeccable sales strategy which involves “arrangemenship,” sales planning and training.
For iGlucose we have already created three very high level, significant relationships with national organizations that will be responsible for distributing to their end users. This is the beauty of what we call arrangemenship, which is one of our most valuable and unique services our clients are not able to find elsewhere.
The On The Ball team is full of creative thinkers with the experience and resources for branding a new company or product from the ground up —including logo design, website design, and establishing a strong online presence that never existed before.
3. Social Media & PR
We are responsible for generating a stir in the digital world and building a fan base before the product even makes it to market. We rely heavily on our social media strategy and expertise to do this and really set ourselves apart in this area.
Question: In what ways is iGlucose different than other clients?
Steve: Not very different. They align very nicely with what our core client acquisition strategy is. Who is our dream client? An entrepreneur who is looking for sales and marketing resources and doesn’t have upfront capital to afford a full-blown marketing or sales department.
We’ll work hard now and invest the time and talent, working with what and whom we know in the early stages in return for equity. As we cross the finish line together there’s a win-win.
Having spent the majority of my personal career in business development and marketing, I’ve had deep relationships for many years with other healthcare related clients, such as Humana and Hearx, so our relationship capital in healthcare is strong.
Ready to Sell More Stuff?
Give us a call at 954.332.2200. We’d love to hear from you!
As most of you know, On The Ball is highly recognized as a strategic networking company bringing people together to make appropriate introductions and connections to help businesses grow.
Would you ever think this kind of business could be done at Marlins Park? Whether you like the sport or not, it’s not about the game, it’s about the experience. And On The Ball and the Marlins have teamed up to bring such an experience.
Every month, we host around twenty-five or so local business men and women, along with their significant others, in a suite provided by the Marlins. The evening starts with a VIP field visit to view batting practice, followed by a tour of the facility, and ends in a luxurious suite filled with food, drink, baseball, and fun.
Every event has been extremely successful for our guests. The game is nine innings long which carries a very social pace and the small number allows everyone the chance to get to really know each other. One client in particular had never been to an American baseball game and had the time of his life while meeting some potential business relationships. Coincidentally, he and Steve Nudelberg had the exact same birthday(month, day, and year).
Not all networking has to be done on a golf course, at a restaurant, or as a group. Even if you don’t like baseball, the Marlins, or have never been, remember, networking here can be a home run.